GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to August 31, 2026, Cutter — a brand of Spectrum Brands Holdings (NYSE: SPB) — held an average product price of $11.78. Amazon alone accounted for 52.6% of year-to-date revenue, more than triple the next-largest channel. The remaining demand was split almost evenly between acehardware.com at 16.7%, lowes.com at 16.6% and menards.com at 13.4%, pointing to a balanced home-improvement retail footprint. Revenue softened over the June–August window, falling 22.0% month-over-month in the latest period and 12.3% across the quarter. Pricing moved in the opposite direction, with the average selling price climbing 12.3% month-over-month to $13.66 and 24.2% over the three-month span.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 55% online and 45% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in Apr to 64% in Aug.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 1.5M ratings on 4 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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