GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to September 30, 2026, Cutter — a brand under Spectrum Brands Holdings (NYSE: SPB) — holds an average product price of $11.28. Amazon is the dominant demand channel at 51.3% of year-to-date revenue, more than the other three retailers combined. Ace Hardware follows at 18.0%, with Lowe's at 16.6% and Menards at 13.5%, indicating a fairly balanced secondary distribution footprint. Revenue momentum has weakened notably, falling 30.4% month-over-month and 48.0% across the tracked window, consistent with seasonal demand softening into the third quarter. Pricing, however, has moved the other way, with the average selling price climbing 6.9% to $12.47, suggesting mix or list-price gains are partially offsetting volume declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 54% online and 46% offline. Online runs through 3 channels; offline through 3. Online share has moved from 44% in May to 65% in Sep.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 1.44M ratings on 4 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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