GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Cutter, owned by Spectrum Brands Holdings (NYSE: SPB), saw overall revenue grow 174.0% across the January 1 to June 30, 2026 period tracked across Amazon, Lowes.com, Ace Hardware, and Menards. Amazon commanded the largest share of revenue at 46.8%, followed by lowes.com at 20.1%, acehardware.com at 17.6%, and menards.com at 14.5%. Momentum accelerated in the most recent months, with revenue climbing 53.8% versus the prior month. The average product price settled at $11.02, though pricing declined 10.2% overall across the period. These figures underscore a period of rapid top-line expansion even as average selling prices softened.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 174% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 49% online and 51% offline. Online runs through 3 channels; offline through 3.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 1.45M ratings on 4 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
