GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter demonstrated impressive momentum from January to May 2026, with revenue surging 230.1% across tracked retailers including Amazon, Lowes, Ace Hardware, Menards, and Home Depot. Amazon dominated as Cutter's leading retail channel, capturing 48.4% of total revenue share, followed by Lowes at 22.2% and Ace Hardware at 15.6%. The brand maintained an accessible average product price of $11.16 during the period. Despite strong revenue growth, Cutter's average price decreased 13.5% over the tracked period, suggesting a strategic shift toward volume-driven sales or promotional activity. This combination of rapid revenue expansion and competitive pricing positions Cutter as a notable performer in its category across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 244% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 48% online and 52% offline. Online runs through 3 channels; offline through 3. Online share has moved from 2% in Jan to 47% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.14M ratings on 5 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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