GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter generated an average product price of $11.84 across five major retailers tracked from January to April 2026. Amazon dominated Cutter's revenue share at 48.3%, followed by Lowes.com at 26.2% and AceHardware.com at 19.1%, collectively accounting for over 93% of the brand's total revenue. Notably, Cutter experienced a striking 347.1% revenue growth over the tracked period, signaling a strong seasonal demand surge. Average pricing also trended upward, rising 5.5% overall during the same timeframe, suggesting increased pricing power or a shift toward higher-value SKUs. HomeDepot.com and Menards.com rounded out the retailer mix with modest shares of 1.4% and 5.0% respectively, indicating potential growth opportunities for the brand at these channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 347% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cutter.
