GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter generated an average product price of $12.23 across five major retailers during Q1 2026 (January–March). Amazon led as Cutter's dominant retail channel, capturing 42.7% of total revenue share, followed by Lowes.com at 31.4% and AceHardware.com at 22.5%. Notably, these three retailers combined accounted for over 96% of Cutter's total revenue, leaving HomeDepot.com and Menards.com with minimal shares of 1.9% and 1.4%, respectively. The brand experienced significant revenue momentum during the quarter, with overall revenue growing 173.9% across the tracked period. This sharp growth trajectory signals strong seasonal demand acceleration for Cutter heading into the spring months.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 174% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cutter.
