GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, acehardware.com, and lowes.com, Cutter holds an average product price of $12.22. Amazon dominates as Cutter's leading retail channel, commanding 44.4% of total revenue share, followed by acehardware.com at 28.2% and lowes.com at 26.6%. Notably, the brand experienced a 21.2% month-over-month revenue increase in the most recent month tracked, signaling a strong rebound in consumer demand. However, Cutter's average price has seen a 15.1% overall decline during the trailing period, suggesting increased promotional activity or a shift toward lower-priced SKUs. The relatively balanced revenue distribution across all three retailers indicates a diversified online retail strategy, with no single channel accounting for more than 45% of sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cutter.
