GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across six major retailers, Night Owl maintains a strong market presence with an average product price of $200.79. Amazon dominates as the brand's leading retail channel, commanding a significant 62.8% revenue share, followed by Menards at 15.5% and Home Depot at 11.6%. Despite this strong retailer footprint, Night Owl's overall revenue declined 10.5% over the tracked period, accompanied by a 4.2% decrease in average price. The brand's product pricing varies considerably across retailers, with Home Depot carrying premium offerings priced above $1,100 while Amazon listings center around the $270–$500 range. These trends suggest Night Owl is navigating a competitive pricing environment while maintaining broad multi-retailer distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Night Owl on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Night Owl.
BY REVENUE
Night Owl sells 82% online and 18% offline. Online runs through 4 retailers; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 32K ratings on 6 retailers, Night Owl averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 32K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,181.46
Price
$40K
Revenue
$579.99
Price
$19K
Revenue
$462.68
Price
$18K
Revenue
$368.77
Price
$15K
Revenue
