Night Owl

Night Owl Market Overview

According to offline/in-store retail data from Grips Intelligence covering January 1 to June 30, 2026 across seven tracked channels, Night Owl generated the majority of its revenue through Amazon, which commanded a dominant 60.7% share, followed by menards.com at 18.1% and homedepot.com at 10.9%. The brand's average product price held steady at approximately $200.20, edging up 1.8% over the period while remaining essentially flat month-over-month at $200.37 in the most recent reading. However, revenue showed notable softening, declining 16.4% over the tracked window and dropping 16.5% versus the prior month. Home Depot stood out for premium positioning, with top-selling systems reaching an average price of $1,198.15, considerably higher than Amazon's leading offerings. Together, these Grips Intelligence figures point to strong marketplace concentration on Amazon paired with recent revenue pressure across Night Owl's retail footprint.