Night Owl

Night Owl Market Overview

Grips Intelligence in-store data tracked across seven retail channels from January 1 to September 30, 2026 shows Night Owl, a brand operated by privately held Night Owl SP, LLC, commanding an average product price of $175.57. Amazon dominates the brand's retail footprint with 61.1% of year-to-date revenue, while menards.com holds a notable 21.1% share — an unusually high concentration for a secondary channel. The remaining distribution is split across lowes.com at 7.0%, homedepot.com at 5.8%, and smaller positions at Office Depot, Newegg and Best Buy, each under 2.5%. Momentum turned positive in the third quarter, with revenue up 17.2% month-over-month and 15.6% across the tracked period. Pricing moved in the opposite direction over the same window, declining 7.1% overall despite a 2.2% monthly uptick to $178.64, suggesting volume gains are being driven in part by softer average selling prices.