Prime Wire and Cable

Prime Wire and Cable Market Overview

Grips Intelligence in-store data tracked from January 1 to September 30, 2026 shows Prime Wire and Cable — a subsidiary of Taipei Exchange-listed YFC-BonEagle Electric (TPEX: 6220) — generating 100% of its measured revenue through a single retail channel, Menards. The brand's average product price sits at $47.96, a level that has held remarkably steady with just a 0.6% increase across the tracked period. Momentum has softened more recently, with revenue falling 19.3% month-over-month and down 19.7% overall during the July through September window. Average selling price also eased in the most recent month, slipping 4.9% to $48.20. The concentration in one retailer alongside a narrowing revenue trend suggests distribution breadth, rather than pricing, is the key variable to watch for Prime Wire and Cable.