Prime Wire and Cable

Prime Wire and Cable Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, Prime Wire and Cable — a subsidiary of Taipei Exchange–listed YFC-BonEagle Electric (TPEX: 6220) — recorded an average product price of $46.80. The brand's retail footprint is entirely concentrated in a single channel, with menards.com accounting for 100% of year-to-date revenue. Across the June 1 to August 31, 2026 window, revenue declined 10.6%, including a marginal 0.5% dip in the most recent month. Pricing moved in the opposite direction, with the average price rising 5.3% over the same period to $50.70, a 5.9% month-over-month increase. That combination of softening revenue and firming price points suggests the brand is leaning on price realization rather than unit growth within its concentrated distribution base.