Home/Insights/Brands/Prime Wire and CableProduct Intelligence - 2026 YTD USA

Prime Wire and Cable

50K+

Products Sold, Jan to Jun 2026

300+

# Offline Stores

$45.96

Avg. Price

Avg. Rating

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Prime Wire and Cable Market Overview

According to Grips Intelligence, Prime Wire and Cable posted strong offline/in-store momentum between January 1 and June 30, 2026, with Prime being a wholly owned subsidiary of YFC-BonEagle, a publicly traded company on the Taiwan Stock Exchange, though its specific ticker is omitted here to avoid uncertainty; across the tracked Menards channel, overall revenue grew 32.4% during the second-quarter timeseries window (April 1–June 30, 2026), while average price climbed 8.7% to a recent monthly figure of $48.17, up 4.5% month-over-month, and revenue rose 22.3% versus the prior month—signaling accelerating demand and pricing power, with 100% of year-to-date revenue share concentrated on menards.com and an overall average product price of $46.06.

Revenue Share by Channel
1
Menards icon
Menards

100%

Data covers Menards

Prime Wire and Cable's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Prime Wire and Cable's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.

Average price

Absolute values in $

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Prime Wire and Cable's categories

REVENUE SHARE

Menards

Revenue distribution across product categories for Prime Wire and Cable on Menards.

Menards

Categories by revenue share

Distribution in %

Prime Wire and Cable's channels

REVENUE SHARE

Revenue distribution across tracked channels for Prime Wire and Cable.

Channels by revenue share

Distribution in %

Top products for Prime Wire and Cable

BY REVENUE

Menards
Menards
#1Prime 100' 12/3 All-Rubber Heavy-Duty Black Outdoor Extension Cord

$93.99

Price

$196K

Revenue

#2Prime® 50' 12/3 Heavy-Duty Neon Green Outdoor Extension Cord

$44.31

Price

$187K

Revenue

#3Prime® 50' 12/3 Heavy-Duty Neon Pink Outdoor Extension Cord

$44.63

Price

$159K

Revenue

#4Prime® 100' 12/3 Heavy-Duty Neon Pink Outdoor Extension Cord

$92.02

Price

$157K

Revenue

#5Prime® 100' 12/3 Neon Green Heavy-Duty Outdoor Extension Cord

$92.20

Price

$133K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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