GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime Wire and Cable generated 100% of its revenue exclusively through Menards during the January–May 2025 tracking period. The brand's average product price stood at $45.64, with prices trending upward by 12.3% over the observed timeframe. Despite this price growth, overall revenue declined 7.9%, suggesting that higher pricing may be impacting unit volume. Prime Wire and Cable's single-retailer dependency on Menards represents a notable concentration risk compared to brands with broader retail distribution. These dynamics point to potential opportunities for the brand to expand its retail footprint and diversify its revenue base.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prime Wire and Cable on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime Wire and Cable.
BY REVENUE
TO PRIME WIRE AND CABLE