GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, and Amazon, Nelson Wood Shims demonstrates a strong brick-and-mortar retail presence with Menards commanding a dominant 60.9% of the brand's revenue share. Lowe's follows as the second-largest channel at 32.8%, while Amazon accounts for just 6.3%, underscoring the brand's heavy reliance on physical retail partnerships. The brand's average product price sits at an accessible $3.07, positioning it firmly in the value-friendly segment of its category. Notably, Nelson Wood Shims posted a healthy 14.8% revenue growth over the tracked period, signaling rising demand heading into the peak building season. This combination of affordable pricing, accelerating sales momentum, and concentrated retail distribution paints a picture of a focused brand with a loyal contractor and DIY customer base.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nelson Wood Shims on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson Wood Shims.
BY REVENUE
Nelson Wood Shims sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 50K ratings on 3 channels, Nelson Wood Shims averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO NELSON WOOD SHIMS
