According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards, Lowe's, Home Depot and Amazon, Nuvo Iron's retail footprint is heavily concentrated in home improvement channels. Menards accounts for just over half of year-to-date revenue at 50.1%, while Lowe's (24.1%) and Home Depot (23.0%) split the remainder almost evenly and Amazon contributes only 2.8%. Average selling price across the brand sits at $19.24, though the trailing three-month window shows pricing climbing to $21.09, a 4.4% month-over-month gain and a 12.1% increase over the period. That upward price movement has not offset volume softness, with revenue down 10.3% month-over-month and 13.5% across the June–August timeframe. The combination of rising average prices and declining revenue suggests unit demand is contracting faster than pricing gains can compensate, a dynamic worth monitoring into the fall season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nuvo Iron on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nuvo Iron.
BY REVENUE
Nuvo Iron sells 50% online and 50% offline. Online runs through 3 channels; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 42K ratings on 4 channels, Nuvo Iron averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$65K
Revenue
$50.98
Price
$34K
Revenue
$170.47
Price
$25K
Revenue
$121.83
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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