GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's, Home Depot and Amazon shows Nuvo Iron generating measurable scale between January 1 and September 30, 2026. Menards is the brand's dominant retail partner at 51.6% of year-to-date revenue, with Lowe's (23.8%) and Home Depot (22.0%) splitting most of the remainder and Amazon contributing just 2.6%. That concentration leaves roughly three-quarters of the brand's performance tied to two retailers, a notable risk and opportunity profile for a mid-price assortment averaging $19.06. Momentum has softened recently, with revenue falling 24.3% month over month and 32.0% across the July–September window. Pricing, however, moved the other way, climbing 7.7% over the same period to an average of $21.66, suggesting mix or rate gains are partially offsetting unit declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nuvo Iron on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nuvo Iron.
BY REVENUE
Nuvo Iron sells 47% online and 53% offline. Online runs through 3 channels; offline through 1.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 40K ratings on 4 channels, Nuvo Iron averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$162.19
Price
$58K
Revenue
$164.55
Price
$30K
Revenue
$51.01
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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