GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across homedepot.com and menards.com, Novik demonstrated strong momentum with revenue growing 50% over the tracked period. Menards dominates as Novik's primary retail channel, commanding a 62.3% revenue share compared to Home Depot's 36.7%. The brand's average product price sits at $14.66, though pricing has trended upward with a 16% increase observed during the analysis window. Most recently, Novik posted an 18% month-over-month revenue gain, signaling continued acceleration in consumer demand heading into the peak building season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 50% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Novik on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Novik.
BY REVENUE
Novik sells 38% online and 62% offline. Online runs through 2 channels; offline through 1. Online share has moved from 47% in Jan to 40% in May.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 7K ratings on 2 channels, Novik averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.04
Price
$70K
Revenue
$203.36
Price
$41K
Revenue
$165.00
Price
$37K
Revenue
$186.29
Price
$32K
Revenue
$165.00
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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