GRIPS CUSTOMERS & RESEARCH PARTNERS
More Birds, a Woodstream brand, generated its strongest in-store sales concentration at Menards, which accounted for 42.6% of year-to-date revenue, according to offline retail data from Grips Intelligence covering January 1 to August 31, 2026 across menards.com, acehardware.com, Amazon, and lowes.com. Ace Hardware (20.5%), Amazon (19.4%), and Lowe's (17.4%) split the remainder fairly evenly, giving the brand a balanced distribution footprint beyond its lead retailer. Revenue trended downward over the June–August window, falling 8.1% month-over-month and 30.4% across the full period tracked. Pricing moved in the opposite direction, with average price rising 10.8% over the same stretch to $11.14, above the $10.11 year-to-date average. That combination of higher prices and softer revenue suggests volume declines rather than discounting pressure are driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for More Birds.
BY REVENUE
More Birds sells 22% online and 78% offline. Online runs through 2 channels; offline through 3. Online share has moved from 18% in Apr to 35% in Aug.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 327K ratings on 4 channels, More Birds averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.05
Price
$95K
Revenue
$13.37
Price
$93K
Revenue
$24.62
Price
$72K
Revenue
$19.15
Price
$63K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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