GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across retailers including Menards, Amazon, Lowes, and Ace Hardware, More Birds demonstrated strong momentum with revenue growing 185.8% over the tracked period. Menards emerged as the dominant retail channel, commanding 40.6% of total revenue share, followed by Amazon at 26.5%. The brand maintained an accessible average product price of $12.38 across all tracked retailers. Lowes and Ace Hardware held nearly equal shares at 16.5% and 16.3% respectively, indicating a well-diversified retail distribution strategy for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 186% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for More Birds.
BY REVENUE
More Birds sells 29% online and 71% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 1% in Dec to 19% in Apr.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 280K ratings on 4 retailers, More Birds averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 280K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$5.09
Price
$90K
Revenue
