GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, menards.com, acehardware.com, and lowes.com from January to February 2026, More Birds maintains a diversified retail presence with Amazon leading revenue share at 41.4%, closely followed by menards.com at 37.0%. Ace Hardware and Lowe's account for the remaining 21.4% of revenue, with 13.6% and 7.8% shares respectively. The brand's average product price sits at $16.73, though pricing has seen a notable 10.2% decrease over the tracked period. Overall revenue has declined 29.0% during the same window, suggesting potential seasonal softness or shifting competitive dynamics in the category. This concentrated two-retailer dependency — with Amazon and Menards combining for over 78% of revenue — presents both a strategic focus advantage and a potential vulnerability for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for More Birds.
BY REVENUE
$18.99
Price
$44K
Revenue
$19.88
Price
$33K
Revenue
