GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon, Ace Hardware, and Lowe's from January 1 to June 30, 2026, More Birds saw overall revenue grow 9.0% over the period, though the most recent month declined 29.9% versus the prior month. Menards.com dominated the brand's channel mix, capturing 46.1% of revenue share, far ahead of Amazon (18.6%), acehardware.com (18.3%), and lowes.com (16.9%). The brand's average product price held steady at $10.43, dipping just 0.7% across the tracked window. Notably, average price rose 10.0% month-over-month in one recent period to $10.09, signaling upward pricing momentum despite the flat overall trend. Grips Intelligence data indicates a relatively concentrated retail footprint, with a single channel accounting for nearly half of More Birds' revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for More Birds.
BY REVENUE
More Birds sells 20% online and 80% offline. Online runs through 2 channels; offline through 3. Online share has moved from 40% in Feb to 23% in Jun.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 345K ratings on 4 channels, More Birds averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 345K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.99
Price
$339K
Revenue
$5.01
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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