GRIPS CUSTOMERS & RESEARCH PARTNERS
More Birds, a Woodstream brand, generated its in-store sales across four tracked retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Menards.com led distribution with a commanding 44.8% revenue share, followed by acehardware.com at 19.3%, Amazon at 18.3%, and lowes.com at 17.5% — a notably balanced split across the three trailing channels. Revenue momentum weakened over the May–July timeseries window, falling 25.1% month-over-month and 47.5% across the full period. Pricing moved in the opposite direction, with the average price rising 8.7% month-over-month to $10.96 and climbing 19.5% overall, against a period average of $10.22. That divergence between rising prices and contracting revenue suggests unit volume declines are the primary driver behind the brand's recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for More Birds.
BY REVENUE
More Birds sells 20% online and 80% offline. Online runs through 2 channels; offline through 3. Online share has moved from 25% in Mar to 28% in Jul.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 338K ratings on 4 channels, More Birds averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 338K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.55
Price
$113K
Revenue
$22.70
Price
$105K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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