Valley Forge Flag

Valley Forge Flag Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Menards shows Valley Forge Flag, majority-owned since 2022 by private equity firm Sky Island Capital, concentrating nearly three-quarters of its year-to-date revenue at lowes.com (73.9%), with menards.com accounting for the remaining 26.0%. The brand's average product price sits at $15.56 year-to-date, though the September figure of $17.78 points to a mix skewed toward higher-ticket assortments. That monthly average slipped 4.1% versus August, while remaining essentially flat, up 0.3%, across the full tracked period. Revenue momentum tells a sharper story: sales fell 14.4% month-over-month and are down 70.1% overall, reflecting the pronounced seasonality of this category after the summer peak. The retailer-level split and steep post-Q3 decline make channel mix and seasonal timing the two variables most worth watching into 2027.