Valley Forge Flag

Valley Forge Flag Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Valley Forge Flag — majority-owned since 2022 by Dallas-based private equity firm Sky Island Capital alongside the founding family — across two retail channels, Lowe's and Menards. Lowe's accounts for the clear majority of measured revenue at 75.3% share, with Menards contributing the remaining 24.7%. Average product price sits at $15.89 year to date, though the most recent month reached $17.73, a 25.9% month-over-month increase and a 25.4% gain over the May-to-July window. Revenue moved in the opposite direction, falling 45.2% month over month and 34.7% across the same three-month period. The divergence between rising prices and contracting revenue points to a post-seasonal-peak unit slowdown, with assortment spanning entry-level items near $7.65 at Menards up to flag kits above $114.