GRIPS CUSTOMERS & RESEARCH PARTNERS
Nature's Way is a privately held brand owned by Dr. Willmar Schwabe GmbH & Co. KG, and according to offline/in-store data from Grips Intelligence tracking the period January 1 to June 30, 2026, the brand's revenue declined 10.8% over the tracked window, reflecting a softening trajectory during the first half of the year. Amazon dominated the brand's channel mix with a commanding 97.5% revenue share, underscoring heavy reliance on a single marketplace. Grips Intelligence data shows the average product price rose 4.1% across the period to $16.32, indicating upward pricing momentum even as sales volumes cooled. This combination of rising prices and falling revenue suggests demand sensitivity worth monitoring in the coming quarters. Overall, the data points to a brand navigating a challenging first-half environment with concentrated channel exposure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Nature's Way.
BY REVIEW COUNT
Across 4.75M ratings on 3 channels, Nature's Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.33
Price
$1.46M
Revenue
$25.87
Price
$1.19M
Revenue
$19.62
Price
$926K
Revenue
$18.99
Price
$459K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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