GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Lowe's and Menards, Nature's Way maintains an average product price of $16.03. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 96.8% of year-to-date revenue. The remaining share is thinly spread, with lowes.com at 1.4% and menards.com at 1.0%, leaving the brand heavily dependent on a single channel for growth. Momentum has softened over the most recent quarter, as revenue declined 10.4% across the June-to-August window, including a 7.8% month-over-month drop in the final period. Pricing has held comparatively steady by comparison, slipping just 1.0% over the same stretch to $16.17, suggesting the revenue decline is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nature's Way.
BY REVIEW COUNT
Across 5.7M ratings on 2 channels, Nature's Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.64
Price
$1.76M
Revenue
$25.77
Price
$1.51M
Revenue
$18.86
Price
$1.12M
Revenue
$16.29
Price
$854K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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