Home/Insights/Brands/Nature's WayProduct Intelligence - 2026 YTD USA

Nature's Way

2M+

Products Sold, Jan to Jul 2026

1,000+

# Offline Stores

$15.94

Avg. Price

4.6

Avg. Rating

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Nature's Way Market Overview

Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to July 31, 2026 shows Nature's Way concentrating nearly all of its measured sales in a single outlet, with Amazon accounting for 97.2% of year-to-date revenue and lowes.com contributing just 1.2%. The brand's average product price sat at $15.94 for the period, rising 2.5% over the May–July timeseries window even as the most recent month registered a slight 0.4% dip to $16.25. Revenue moved in the opposite direction, easing 2.9% month over month and falling 16.9% across the three-month trend, suggesting the modest pricing gains have not offset softening volume. Nature's Way, a brand under Schwabe North America within the family-held Dr. Willmar Schwabe Group, spans a notably wide price ladder in the tracked assortment, from roughly $10.98 at the entry end to $29.07 at the premium end. That spread, combined with heavy single-channel dependence, makes distribution diversification the clearest lever for reversing the current revenue trajectory.

Revenue Share by Channel
Data covers Amazon, Lowe's

Nature's Way's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.

Monthly revenue

Indexed values, 0-100

Nature's Way's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.

Average price

Absolute values in $

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Nature's Way's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for Nature's Way on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

Nature's Way's channels

REVENUE SHARE

Revenue distribution across tracked channels for Nature's Way.

Channels by revenue share

Distribution in %

Nature's Way's customer ratings

BY REVIEW COUNT

Across 5.8M ratings on 2 channels, Nature's Way averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 5.8M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Nature's Way

BY REVENUE

Amazon
Amazon
#1Sambucus Elderberry Gummies Suplementos Herbales, 10486, 60, 1, 1

$14.29

Price

$5M

Revenue

#2Nature's Way Organic MCT Oil From Coconut, Non-GMO, Gluten-free, 14 g MCTs per serving, 16 FL Oz

$16.61

Price

$1.82M

Revenue

#3Nature's Way MCT Oil From Coconut Pure Source, No Filler Oils, 14 g of MCTs per serving, 30 Fl. Oz.

$25.86

Price

$1.51M

Revenue

#4Nature’s Way Alive! Women’s 50+ Ultra Potency Complete Multivitamin, High Potency Formula, Supports Whole Body Wellness & Healthy Aging*, 60 Tablets

$19.28

Price

$1.15M

Revenue

#5Nature's Way Alive! Women’s 50+ Gummy Multivitamin, Full B Vitamin Complex, 130 Gummies

$16.24

Price

$658K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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