GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Lowe's, Nature's Way registered an average product price of $15.85. Distribution is heavily concentrated, with Amazon accounting for 96.9% of year-to-date revenue while lowes.com contributed just 1.4%. Revenue has declined 7.3% over the tracked period, though the most recent month showed a modest 1.8% month-over-month rebound. Pricing has edged upward in parallel, with the latest monthly average reaching $16.15, a 2.7% increase versus the prior month and 0.7% higher across the full period. The combination of softening top-line performance and firming price points suggests unit volumes, rather than pricing pressure, are driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nature's Way.
BY REVIEW COUNT
Across 5.4M ratings on 2 channels, Nature's Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.55
Price
$2M
Revenue
$25.40
Price
$1.51M
Revenue
$13.96
Price
$1.25M
Revenue
$16.47
Price
$797K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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