GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026, Nature's Way generated virtually all of its tracked online revenue through Amazon, which accounted for 99.6% of retailer revenue share. The brand's average product price during this period stood at $15.72, reflecting a modest 0.2% decrease since December 2025. Revenue experienced a notable 8.2% month-over-month decline, contributing to an overall 1.9% drop across the full tracking window from December 2025 through February 2026. Among top-selling products on Amazon, price points ranged from $13.70 to $25.67, indicating a broad spread across the brand's portfolio. Nature's Way's near-total reliance on Amazon as its primary digital sales channel presents both a concentration risk and an opportunity for marketplace optimization.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Nature's Way.
BY REVENUE
$17.53
Price
$873K
Revenue
$25.67
Price
$600K
Revenue
$19.75
Price
$462K
Revenue
$16.45
Price
$209K
Revenue
