According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Ace Hardware, Lowe's, Amazon, Home Depot and Menards, Scotts — a brand of The Scotts Miracle-Gro Company (NYSE: SMG) — carried an average product price of $25.96. Ace Hardware led the brand's retail footprint with 35.8% of year-to-date revenue, followed by Lowe's at 26.2% and Amazon at 19.2%, while Menards accounted for just 3.3%. Revenue trends reflected pronounced seasonality, falling 32.4% month over month in the most recent period and 54.8% overall across the May-to-July window. Average selling prices moved in the opposite direction, rising 15.7% month over month to $22.00 and 8.1% over the same three-month stretch. That combination of softening volumes and firming prices points to a post-spring shift in mix toward higher-value lawn program and grass seed assortments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 55% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Scotts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scotts.
BY REVENUE
Scotts sells 38% online and 62% offline. Online runs through 3 channels; offline through 3. Online share has moved from 36% in Mar to 57% in Jul.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 8.6M ratings on 5 channels, Scotts averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 8.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$8.9M
Revenue
$77.99
Price
$8.2M
Revenue
$237.38
Price
$5.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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