GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Ace Hardware, Lowe's, Amazon, Home Depot, and Menards, Scotts—owned by The Scotts Miracle-Gro Company (SMG) (NYSE: SMG)—generated its largest revenue share at acehardware.com with 35.9%, followed by lowes.com at 26.3% and Amazon at 18.0%. Home Depot contributed 16.5% while Menards trailed at 3.3%, and the brand's average product price stood at $27.09. Grips Intelligence data shows revenue declined 51.3% over the tracked period, with the latest month dropping 33.1% versus the prior month. The average product price also softened, falling 35.4% overall to $19.02, a 6.6% month-over-month decrease. Together these Grips Intelligence datapoints point to broad pressure on both volume and pricing across Scotts' offline retail footprint during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 35% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Scotts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scotts.
BY REVENUE
Scotts sells 37% online and 63% offline. Online runs through 3 channels; offline through 3. Online share has moved from 60% in Feb to 49% in Jun.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 8.6M ratings on 5 channels, Scotts averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 8.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$9M
Revenue
$78.78
Price
$7.9M
Revenue
$237.38
Price
$5.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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