GRIPS CUSTOMERS & RESEARCH PARTNERS
Ironite, a brand owned by Central Garden & Pet (NASDAQ: CENT), shows a heavily concentrated retail footprint in Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026. Home Depot accounts for 94.1% of year-to-date revenue, leaving Lowe's with just 5.6%, making the brand's performance almost entirely dependent on a single retail partner. The average product price across the tracked period sits at $147.70, positioning Ironite at a premium tier within its shelf space. Momentum softened in the third quarter, with revenue falling 8.4% month-over-month and 21.9% overall across the July–September window. At the same time, average price climbed 54.5% over the quarter to $356.39 in the most recent month, an 83.5% monthly jump that suggests a shift in product mix toward larger or higher-priced formats rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 54% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 35K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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