GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Ironite generated the vast majority of its offline revenue through Home Depot, which is owned by Central Garden & Pet Company (NASDAQ: CENT), which acquired the Ironite Products brand in April 2006. Between January 1 and June 30, 2026, across the homedepot.com and lowes.com channels tracked by Grips Intelligence, Home Depot accounted for 91.9% of revenue share while Lowe's contributed 7.7%, and the brand carried an average product price of $103.35. During the April 1 to June 30, 2026 timeseries window, revenue climbed 53.1% month-over-month while the average price rose 45.5% to $93.43 in its strongest month. Despite these gains, Grips Intelligence data shows overall revenue declined 18.3% and the average price fell 19.1% across the period. This concentration in a single dominant retail channel underscores Ironite's heavy reliance on Home Depot for its in-store sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 92% online and 8% offline. Online runs through 1 channel; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 32K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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