GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Ironite — a brand owned by Central Garden & Pet (NASDAQ: CENT) — has posted sharp momentum in the retail garden aisle. Revenue climbed 195.9% over the tracked period, capped by a 93.3% month-over-month surge in the most recent reading. Distribution is heavily concentrated, with Home Depot accounting for 92.9% of year-to-date revenue and Lowe's contributing the remaining 6.7%. Pricing has moved just as aggressively, with the average selling price rising 259.3% across the period to $230.70 in the latest month, well above the $120.78 blended average. The combination of a rising price point and accelerating revenue suggests a shift toward larger or premium-tier pack sizes rather than volume-driven growth alone.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 196% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 259% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 93% online and 7% offline. Online runs through 1 channel; offline through 1. Online share has moved from 95% in Mar to 96% in Jul.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 36K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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