GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Home Depot and Lowe's, Ironite — a brand owned by Central Garden & Pet Company (NASDAQ: CENT) — generated 93.5% of its year-to-date revenue through Home Depot, with Lowe's accounting for the remaining 6.2%. That concentration leaves the brand's performance closely tied to shelf position and replenishment decisions at a single retail partner. The average product price tracked at $133.65 across the measured period, positioning Ironite toward the premium end of its shelf set. Between June and August 2026, revenue grew 64.8%, while average price climbed 107.9%, suggesting a mix shift toward larger or higher-value pack sizes rather than purely volume-driven growth. Momentum cooled slightly in the most recent month, with revenue down 14.8% and average price easing 15.8% to $194.23, a typical late-summer softening in the lawn and garden aisle.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 108% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ironite.
BY REVENUE
Ironite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 35K ratings on 2 channels, Ironite averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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