GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot and Lowe's, Ironite demonstrated strong momentum with revenue growing 107.6% over the tracked period. Home Depot dominated as the primary retail channel, capturing 94.1% of Ironite's revenue share, while Lowe's accounted for the remaining 5.9%. The brand's average product price stood at $128.75, though pricing showed a downward trend with an 11.2% decrease over the period. The most recent month saw a notable 24.7% month-over-month revenue increase, signaling accelerating consumer demand. This combination of rapid revenue growth alongside declining average prices suggests Ironite is successfully expanding its market reach through competitive pricing strategies.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 108% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ironite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ironite.
BY REVENUE
Ironite sells 94% online and 6% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 53% in Dec to 94% in Apr.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 22K ratings on 2 retailers, Ironite averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 22K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.