GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Malco generated the majority of its revenue through Amazon, which accounted for 69.1% of total revenue share between January and April 2026 across Amazon, Lowes, Menards, and Ace Hardware. Lowe's followed as the second-largest channel at 22.1%, while Menards and Ace Hardware contributed 5.9% and 2.6% respectively. The brand's average product price during this period stood at $27.09, reflecting an 8.4% overall increase in average pricing over the tracked months. Notably, Malco experienced strong momentum with a 49.0% revenue growth over the measured trend period, signaling rising consumer demand. Month-over-month revenue also climbed 16.9%, suggesting that Malco is on an accelerating growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Malco.
BY REVENUE
Malco sells 65% online and 35% offline. Online runs through 2 retailers; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 708K ratings on 4 retailers, Malco averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 708K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$301.62
Price
$136K
Revenue
