GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards and Ace Hardware from January 1 to August 31, 2026 shows Malco, a brand owned by privately held Malco Products, Inc., holding an average product price of $26.44. Amazon accounts for just over half of year-to-date revenue at 52.0%, while lowes.com and menards.com contribute a closely matched 23.7% and 21.9% respectively. Ace Hardware remains a marginal channel at 2.1% of revenue, leaving the brand's performance heavily concentrated in three retail destinations. Momentum softened over the June-to-August window, with revenue falling 5.6% month over month and 1.9% across the period. Average selling price also eased, dipping 3.6% month over month to $26.74 and closing the quarter 0.3% lower overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Malco.
BY REVENUE
Malco sells 62% online and 38% offline. Online runs through 2 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 908K ratings on 4 channels, Malco averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 908K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.41
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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