GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Lowe's, Menards and Amazon, CAMO — a brand of Grand Rapids-based National Nail Corp. — generated an average product price of $74.93. Home Depot is the brand's dominant retail channel at 47.3% of year-to-date revenue, followed by Lowe's at 36.8% and Menards at 14.2%. Amazon remains a marginal outlet at just 1.7%, underscoring how concentrated CAMO's sales are within the big-box home improvement channel. Momentum has been mixed: revenue rose 17.1% month over month in the most recent period tracked, yet is down 25.7% across the June–August window. Pricing followed a similar pattern, with the monthly average climbing 21.6% to $83.55 even as it slipped 1.6% over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CAMO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CAMO.
BY REVENUE
CAMO sells 76% online and 24% offline. Online runs through 3 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 120K ratings on 4 channels, CAMO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,016.68
Price
$155K
Revenue
$850.13
Price
$128K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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