GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's, Menards, and Amazon, CAMO carries an average product price of $74.60. Home Depot is the brand's dominant outlet at 47.7% of year-to-date revenue, followed closely by Lowe's at 37.7%, while Menards contributes 12.9% and Amazon just 1.6%. Momentum softened over the May–July tracking window, with revenue down 14.2% overall and the most recent month falling 36.7% versus the prior month. Pricing followed a similar path late in the period, dipping 18.5% month-over-month to a $69.38 average, though it still finished 4.3% higher than where it started. The combination of a two-retailer concentration above 85% and a minimal Amazon footprint leaves CAMO's near-term trajectory closely tied to big-box performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CAMO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CAMO.
BY REVENUE
CAMO sells 76% online and 24% offline. Online runs through 3 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 110K ratings on 4 channels, CAMO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 110K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,016.68
Price
$108K
Revenue
$902.50
Price
$81K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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