Pro-Fit

Pro-Fit Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Pro-Fit, a brand of employee-owned National Nail Corp., generating all of its tracked revenue through a single retail channel, homedepot.com, at an average product price of $54.97. Revenue climbed 17.3% across the tracked period, though the most recent month slipped 4.4% against the prior month, pointing to short-term volatility within an otherwise upward trend. Pricing has moved even more sharply, with the average selling price rising 23.2% overall and gaining 4.9% month over month to reach $61.07. That widening gap between price growth and revenue growth suggests mix shift toward higher-ticket, bulk-count SKUs rather than broad unit expansion. The brand's top-performing items sit well above the portfolio average, ranging from roughly $72 to $134, reinforcing the pull of large-volume pack sizes at retail.