GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bora generated an average product price of $94.61 across four major retailers tracked between January and April 2026. Amazon dominated Bora's revenue share at 45.5%, followed by homedepot.com at 26.7%, lowes.com at 18.7%, and menards.com at 9.0%. Notably, the brand experienced strong momentum with revenue growing 22.4% over the tracked period, signaling increasing consumer demand. Despite this revenue surge, Bora's average price decreased 5.1% over the same timeframe, suggesting a strategic shift toward more competitively priced products or a heavier sales mix of lower-priced items. This combination of rising revenue and declining average price positions Bora as a brand effectively expanding its market reach across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bora on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bora.
BY REVENUE
Bora sells 91% online and 9% offline. Online runs through 3 retailers; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 340K ratings on 4 retailers, Bora averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 340K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$113.44
Price
$702K
Revenue
$219.99
Price
$445K
Revenue
$188.95
Price
$445K
Revenue
$135.54
Price
$443K
Revenue
