Bora

Bora Market Overview

According to Grips Intelligence data tracking four major retailers—Amazon, Home Depot, Lowe's, and Menards—between January and February 2026, Bora maintains a strong multi-channel presence with Amazon commanding a dominant 57.2% share of the brand's revenue, followed by Home Depot at 23.4%. The brand's average product price sits at $102.73, though pricing saw a modest 4.3% month-over-month decline in the most recent period. Notably, Bora experienced a significant 33.8% revenue decline over the tracked period, signaling potential seasonal softness or shifting demand patterns. Despite this downturn, the brand's distribution across both e-commerce and home improvement retail giants positions it with broad market reach across key consumer touchpoints. Analysts and competitors should monitor whether Bora's revenue trajectory stabilizes in the coming months as the spring building season approaches.