GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, homedepot.com, lowes.com and menards.com, Bora posted an average product price of $85.07. Amazon is the brand's dominant channel at 45.0% of year-to-date revenue, followed by homedepot.com at 26.1% and lowes.com at 22.7%, while menards.com contributes a comparatively small 6.0%. Revenue has been under pressure, falling 22.4% over the tracked period and declining a further 13.2% month-over-month in the most recent reading. Pricing moved in the opposite direction, with the average price climbing 9.4% overall and reaching $90.02 in the latest month, a 9.8% monthly increase. That divergence between rising prices and falling revenue suggests softening unit demand rather than a pricing problem, a dynamic worth monitoring as the brand heads into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Bora on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bora.
BY REVENUE
Bora sells 89% online and 11% offline. Online runs through 3 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 405K ratings on 4 channels, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 405K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.47
Price
$727K
Revenue
$109.99
Price
$665K
Revenue
$199.99
Price
$560K
Revenue
$181.24
Price
$427K
Revenue
$85.73
Price
$246K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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