GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, homedepot.com, lowes.com, and menards.com, Bora maintained an average product price of $89.22 during the period. Bora Tool was owned by Affinity Tool Works, and has acquired and absorbed a number of tool brands over the years, such as HTC, Portamate, and Centipede workstands, and it remains a privately held brand. Amazon dominated Bora's revenue mix with a 45.2% share, followed by homedepot.com at 26.9% and lowes.com at 20.5%, while menards.com trailed at 7.3%. Between April 1 and June 30, 2026, the brand's average selling price slipped to $85.14, marking a 7.4% decline over the timeseries window. Revenue also softened during this stretch, falling roughly 1.5% and reflecting modest downward pressure across Bora's tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bora on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bora.
BY REVENUE
Bora sells 90% online and 10% offline. Online runs through 3 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 420K ratings on 4 channels, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 420K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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