Bora

Bora Market Overview

According to in-store data from Grips Intelligence, Bora generated over half of its revenue through Amazon, which captured 51.9% of total revenue share across four tracked retailers during Q1 2026 (January–March). Home Depot followed as the second-largest channel at 28.2%, with Lowe's and Menards contributing 11.6% and 8.1% respectively. The brand's average product price stood at $99.62 across all retailers during the period, though pricing showed a notable downward trend with a 10.3% overall decrease. Despite the price compression, Bora demonstrated resilience with a 13.4% month-over-month revenue increase in the most recent month of the quarter. The concentration of sales on Amazon highlights the platform's dominant role in Bora's omnichannel retail strategy, making marketplace optimization a key growth lever.