GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across four major retailers, Bora generated the majority of its revenue through Amazon, which accounted for 52.0% of total revenue share. Home Depot followed as the second-largest channel at 23.6%, with Lowe's and Menards contributing 17.1% and 7.1% respectively. The brand's average product price stood at $93.28, though pricing showed a slight downward trend with a 3.0% decrease over the March to May 2026 period. Despite the softening in average prices, Bora demonstrated positive momentum with overall revenue growing 3.9% during the same timeframe. This combination of strong marketplace dominance on Amazon and steady revenue growth across key home improvement retailers highlights Bora's solid positioning in the competitive landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bora on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bora.
BY REVENUE
Bora sells 89% online and 11% offline. Online runs through 3 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 342K ratings on 4 channels, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 342K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$112.85
Price
$641K
Revenue
$115.48
Price
$424K
Revenue
$215.77
Price
$380K
Revenue
$187.89
Price
$331K
Revenue
$134.23
Price
$175K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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