Bora

Bora Market Overview

Grips Intelligence in-store data covering 1 January to 31 August 2026 across Amazon, homedepot.com, lowes.com and menards.com shows Bora, a brand held by privately owned BORA Lüftungstechnik GmbH, generating an average product price of $86.17. Amazon leads the brand's revenue mix with a 45.7% share, followed by homedepot.com at 26.3% and lowes.com at 21.7%, while menards.com contributes a smaller 6.2%. Revenue softened over the summer window, falling 7.5% month-on-month in the most recent period and 3.4% across the June to August timeframe. Pricing has held remarkably steady, with the average selling price at $85.02 after a 1.8% monthly uptick and a marginal 0.1% decline over the tracked quarter. The relatively narrow gap between the overall average price and top-selling items priced between roughly $76 and $428 suggests demand is concentrated in mid-tier assortments rather than premium lines.