GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Insinkerator maintained an average product price of $120.12 across six major retailers tracked from January to April 2026. Amazon led as the dominant sales channel, capturing 35.4% of Insinkerator's revenue share, followed by Lowes.com at 28.0% and HomeDepot.com at 20.1%, collectively accounting for over 83% of total revenue. Notably, there is a significant price disparity across retailers, with top-selling products on Home Depot averaging between $347 and $476, while Amazon's best-sellers ranged from $119 to $343. The brand experienced a 3.1% overall revenue growth during the tracked period, signaling steady consumer demand. Insinkerator's broad retail distribution across home improvement giants and general marketplaces like Best Buy (6.1%) and Acehardware.com (4.1%) reflects a well-diversified offline channel strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Insinkerator on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insinkerator.
BY REVENUE
Insinkerator sells 61% online and 39% offline. Online runs through 3 retailers; offline through 4.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 2.88M ratings on 6 retailers, Insinkerator averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 2.88M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
