According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com, menards.com, acehardware.com and Best Buy from January 1 to September 30, 2026, InSinkErator — a brand owned by Whirlpool Corporation (NYSE: WHR) — maintained an average product price of $125.47. Revenue distribution is notably balanced at the top, with Amazon holding a 34.3% share and lowes.com close behind at 32.7%, while homedepot.com contributes another 19.9%. The remaining demand is fragmented across menards.com (6.4%), acehardware.com (4.3%) and Best Buy (2.4%), leaving roughly 87% of sales concentrated in just three retailers. Momentum has been positive in the most recent quarter, with revenue up 6.8% month over month and 7.8% overall since the start of the tracked period. That growth came alongside modest price softening, as the average price slipped 1.8% month over month to $123.21 and 2.8% across the period, suggesting volume rather than pricing is driving gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Insinkerator on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insinkerator.
BY REVENUE
Insinkerator sells 63% online and 37% offline. Online runs through 3 channels; offline through 4.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 4.41M ratings on 6 channels, Insinkerator averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.36
Price
$3.62M
Revenue
$192.51
Price
$2.67M
Revenue
$292.67
Price
$1.06M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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