Kraus

Kraus Market Overview

According to Grips Intelligence data tracking four major retailers—Home Depot, Amazon, Lowe's, and Menards—between January and February 2026, Kraus demonstrated a notably concentrated retail footprint, with Home Depot commanding the largest revenue share at 49.2%, followed by Amazon at 27.7% and Lowe's at 21.0%. The brand's average product price rose significantly by 16.7% over the observed period, reaching $236.48, suggesting a strategic shift toward higher-value offerings. Despite this upward pricing trend, Kraus experienced an overall revenue decline of 13.1%, indicating that higher price points may be tempering purchase volume. Menards accounted for just 2.1% of revenue share, highlighting how heavily the brand's online sales performance depends on its top three retail partners. These insights underscore the importance of monitoring Kraus's pricing strategy and retail diversification efforts in the months ahead.