Kraus

Kraus Market Overview

Grips Intelligence in-store data for January 1 through July 31, 2026 shows Kraus, a brand under Masco Corporation (NYSE: MAS), generating the bulk of its retail revenue through home improvement channels, with homedepot.com holding a 44.4% share and lowes.com close behind at 37.6%. Amazon accounts for a further 16.7%, while menards.com remains marginal at 1.3%, underscoring how concentrated the brand's distribution footprint is across just two dominant retailers. The average product price sits at $245.93 across the tracked period, though pricing has softened notably, falling 13.4% overall and a further 2.4% month over month to $231.45. Revenue has trended downward alongside that pricing pressure, dropping 9.0% versus the prior month and 17.2% across the May through July timeseries window. Together, these figures point to a brand facing both volume and price erosion despite entrenched shelf presence at the largest US home improvement retailers.