GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Amazon and Menards from January 1 to September 30, 2026, Kraus — a brand held by Masco Corporation (NYSE: MAS) — carries an average product price of $266.18. Distribution is concentrated among the two largest home improvement retailers, with Lowe's accounting for 44.7% of year-to-date revenue and Home Depot a close 40.9%, leaving Amazon at 13.4% and Menards at just 1.1%. Momentum built sharply through the third quarter, with revenue up 42.0% month over month and 53.1% higher across the July-to-September window. Average selling price followed the same trajectory, climbing 62.5% in a single month to $383.84 and finishing the quarter 69.2% above where it started. The combination of rising volume and a steep shift toward higher-priced assortments suggests a deliberate premium mix strategy rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 53% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 69% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kraus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kraus.
BY REVIEW COUNT
Across 3.89M ratings on 4 channels, Kraus averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$440.02
Price
$1.12M
Revenue
$375.82
Price
$749K
Revenue
$192.13
Price
$678K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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