GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, and Menards.com from January 1, 2026 through September 30, 2026 shows EveryDrop, a brand under Whirlpool Corporation (NYSE: WHR), concentrating the bulk of its sales in a single channel. Amazon accounts for 72.2% of year-to-date revenue, with Lowes.com contributing 22.3% and Menards.com a smaller 5.0% share. The average product price sits at $54.40, with the most recent monthly reading at $53.31, down 1.2% month over month but still up 2.7% across the tracked period. Revenue momentum has softened in the third quarter, slipping 1.8% versus the prior month and 3.3% overall. That combination of rising average prices and easing revenue suggests unit volume, rather than pricing, is the pressure point to watch heading into year-end.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for EveryDrop on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for EveryDrop.
BY REVENUE
EveryDrop sells 74% online and 26% offline. Online runs through 2 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 810K ratings on 3 channels, EveryDrop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 810K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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