GRIPS CUSTOMERS & RESEARCH PARTNERS
EveryDrop, a brand owned by Whirlpool Corporation (NYSE: WHR), generated an average product price of $48.04 across tracked retailers between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Lowes.com dominates the brand's distribution footprint with 65.8% of year-to-date revenue share, followed by menards.com at 18.1% and Amazon at 14.7%. Homedepot.com remains a marginal outlet at just 1.3%, pointing to a heavily concentrated channel mix rather than balanced retail coverage. Recent momentum has softened, with revenue declining 6.8% month over month and 6.0% across the May through July timeseries window. Average selling prices have eased in tandem, slipping 3.4% in the latest month to $46.80 and 1.0% over the same period, suggesting mild pricing pressure alongside the volume pullback.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for EveryDrop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for EveryDrop.
BY REVENUE
EveryDrop sells 19% online and 81% offline. Online runs through 3 channels; offline through 2.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 295K ratings on 4 channels, EveryDrop averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 295K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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