GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Smart Choice generated an average product price of $23.37 across five major retailers — Lowes, Best Buy, Amazon, Menards, and Home Depot — between January and April 2026. Lowes led as the top revenue-share retailer at 31.2%, followed closely by Best Buy at 30.6%, together accounting for nearly two-thirds of the brand's total revenue. Amazon captured 19.8% of revenue share, while Menards held a notable 16.3%, leaving Home Depot with a modest 2.1%. Overall, Smart Choice saw strong revenue growth of 22.2% during the tracked period, signaling increasing consumer demand across these key retail channels. The brand's average price also trended upward with a 1.0% increase, reflecting stable pricing power in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Smart Choice.
BY REVENUE
TO SMART CHOICE
