GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Smart Choice from January 1 to September 30, 2026 across Best Buy, Lowes.com, Amazon, Menards.com and HomeDepot.com. Best Buy led the mix with a 39.8% revenue share, followed by Lowes.com at 31.6%, while Amazon (14.0%) and Menards.com (12.6%) split most of the remainder and HomeDepot.com trailed at just 2.0%. The brand, whose ultimate parent Electrolux AB is listed on (Nasdaq Stockholm: ELUX B), carried an average product price of $23.47 over the period. Momentum softened in the July–September window, with revenue down 22.8% month-over-month and 17.9% overall across the quarter. Pricing drifted lower as well, with the average selling price easing 6.5% month-over-month to $23.27 and 2.9% across the tracked quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 17% online and 83% offline. Online runs through 3 channels; offline through 3.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 1.94M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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