GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Smart Choice generated an average product price of $23.37 across five major retailers — Lowes, Best Buy, Amazon, Menards, and Home Depot — between January and April 2026. Lowes led as the top revenue-share retailer at 31.2%, followed closely by Best Buy at 30.6%, together accounting for nearly two-thirds of the brand's total revenue. Amazon captured 19.8% of revenue share, while Menards held a notable 16.3%, leaving Home Depot with a modest 2.1%. Overall, Smart Choice saw strong revenue growth of 22.2% during the tracked period, signaling increasing consumer demand across these key retail channels. The brand's average price also trended upward with a 1.0% increase, reflecting stable pricing power in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Smart Choice.
BY REVENUE
Smart Choice sells 23% online and 77% offline. Online runs through 3 retailers; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 1.36M ratings on 5 retailers, Smart Choice averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.36M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
TO SMART CHOICE
