GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Best Buy, Amazon, Menards, and Home Depot, Smart Choice — a brand of Sweden's Electrolux AB (Nasdaq Stockholm: ELUX B) — maintained an average selling price of $22.87. Revenue distribution is notably balanced at the top, with lowes.com and Best Buy each accounting for 34.2% of year-to-date revenue, followed by Amazon at 15.4% and menards.com at 14.2%. homedepot.com remains a marginal contributor at just 2.0%, suggesting meaningful headroom for expansion on that channel. Momentum has been positive in the most recent quarter, with revenue up 9.2% month over month and 11.9% overall across the May 1 to July 31, 2026 window. Pricing has firmed alongside volume, with the average price rising 2.5% month over month to $23.95 and 4.0% over the same period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 20% online and 80% offline. Online runs through 3 channels; offline through 3.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 1.89M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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