GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Best Buy, Lowe's, Amazon, Menards and Home Depot from January 1 to August 31, 2026 shows Smart Choice — a brand of Electrolux, whose ultimate parent Electrolux AB trades on Nasdaq Stockholm (Nasdaq Stockholm: ELUX B) — generating steady growth, with revenue up 15.3% over the tracked period. Best Buy is the brand's largest channel at 37.7% of year-to-date revenue, followed closely by lowes.com at 32.0%, meaning the two retailers together account for roughly 70% of sales. Amazon (15.3%) and menards.com (13.1%) form a secondary tier, while homedepot.com remains marginal at just 1.8%. Pricing has firmed alongside volume, with the average selling price rising 5.6% to $25.10 in the most recent month against a period average of $23.47. Momentum carried into the summer, as revenue grew a further 5.6% month over month during the June–August window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 19% online and 81% offline. Online runs through 3 channels; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 1.91M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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