GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across five major retailers, Smart Choice posted an average product price of $24.54 while experiencing a notable 29.6% revenue decline over the tracked period. Best Buy led as the brand's top revenue channel with a 31.2% share, followed closely by Lowes.com at 28.4% and Amazon at 21.5%, together accounting for over 80% of total revenue. Menards.com captured a 16.3% share, while Home Depot trailed significantly at just 2.5%, suggesting an uneven retail distribution strategy. The brand's average price also trended downward, falling 5.4% over the period, which may point to increased promotional activity or shifting product mix. These dynamics indicate Smart Choice faces headwinds heading into mid-2026, making pricing strategy and retail channel optimization key areas to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Smart Choice.
BY REVENUE
TO SMART CHOICE
