GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Heritage, the flagship brand of Hyderabad-based Heritage Foods Limited (NSE: HERITGFOOD), from January 1 to September 30, 2026 across menards.com, lowes.com, homedepot.com and Newegg. Menards led the mix at 42.0% of year-to-date revenue, with Lowe's close behind at 38.3%, while Home Depot contributed 16.4% and Newegg just 2.8%. Revenue rose 14.4% over the tracked period, including 3.4% month-over-month growth in the most recent period. Pricing moved in step, with the average product price climbing 14.1% to $31.65 in the latest month, a 7.1% monthly increase against a period average of $28.55. The combination of rising revenue and rising average price points to premiumization rather than discount-driven volume, with Menards and Lowe's effectively splitting more than 80% of the brand's demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Heritage on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heritage.
BY REVENUE
Heritage sells 58% online and 42% offline. Online runs through 3 channels; offline through 1.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 3.95K ratings on 4 channels, Heritage averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$223.32
Price
$51K
Revenue
$225.95
Price
$51K
Revenue
$272.95
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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