Heritage

Heritage Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Menards, Home Depot, Newegg and Amazon, Heritage's demand is concentrated in the home improvement aisle, with Lowe's (37.0%) and Menards (36.8%) splitting nearly three-quarters of year-to-date revenue. Home Depot adds a further 17.1%, leaving Newegg (6.1%) and Amazon (3.0%) as comparatively minor contributors to the brand's mix. The average product price sits at $29.29, though the most recent monthly reading of $28.52 marked a 5.3% month-over-month increase and a 1.9% rise across the tracked period. Revenue momentum has been softer, slipping 6.1% overall even as the latest month edged up 0.6% versus the prior period. Taken together, the Grips Intelligence figures point to a brand leaning on firmer pricing to offset a gradual revenue decline within a heavily retailer-concentrated footprint.