GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Home Depot, Newegg and Amazon, Tatco — a privately held brand operated by Tatco Products, Inc. — posted an average product price of $66.22. Revenue distribution is notably balanced across its three leading retail channels, with Lowes.com accounting for 32.6%, Homedepot.com 30.1% and Newegg 27.4% of year-to-date revenue. Amazon trails well behind at 9.9%, making it the brand's smallest contributor by a wide margin. Momentum has weakened considerably in recent months, with revenue falling 34.8% month-over-month and down 66.8% across the May–July tracking window. Pricing moved in the opposite direction, climbing 30.0% in the latest month to $78.23 and finishing 10.4% higher over the same period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 67% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tatco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tatco.
BY REVIEW COUNT
Across 590 ratings on 4 channels, Tatco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 590 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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