Tatco

Tatco Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Home Depot, Newegg and Amazon, Tatco — a privately held brand operated by Tatco Products, Inc. — posted an average product price of $66.22. Revenue distribution is notably balanced across its three leading retail channels, with Lowes.com accounting for 32.6%, Homedepot.com 30.1% and Newegg 27.4% of year-to-date revenue. Amazon trails well behind at 9.9%, making it the brand's smallest contributor by a wide margin. Momentum has weakened considerably in recent months, with revenue falling 34.8% month-over-month and down 66.8% across the May–July tracking window. Pricing moved in the opposite direction, climbing 30.0% in the latest month to $78.23 and finishing 10.4% higher over the same period.