GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com, homedepot.com and lowes.com from January 1 to September 30, 2026, Kaytee, a brand under Central Garden & Pet Company (NASDAQ: CENT), shows a heavily concentrated channel mix. Amazon alone accounts for 63.4% of year-to-date revenue, with acehardware.com contributing 21.5% and menards.com 11.7%, leaving homedepot.com (1.9%) and lowes.com (1.4%) as marginal contributors. Revenue has trended downward, falling 22.4% across the tracked period and declining a further 11.0% month-over-month in the most recent reading. Pricing, by contrast, has held firm, with the average product price at $14.01 overall and $14.19 in the latest month, up 1.1% sequentially and 0.4% across the period. The combination of softening revenue against stable-to-rising average prices suggests volume, rather than discounting pressure, is the primary driver of the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kaytee.
BY REVENUE
Kaytee sells 69% online and 31% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in May to 75% in Sep.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 6.4M ratings on 5 channels, Kaytee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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