GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Menards, Home Depot, and Lowe's from January to March 2026, Kaytee maintained an average product price of $14.51 across these retailers. Amazon dominated as Kaytee's leading retail channel, commanding a significant 56.7% revenue share, followed by Ace Hardware at 28.6% and Menards at 10.9%, collectively accounting for over 96% of the brand's tracked revenue. Notably, pricing varied dramatically by retailer, with Lowe's listing Kaytee products at substantially higher price points compared to Amazon and Ace Hardware. Home Depot and Lowe's together represented less than 4% of Kaytee's total revenue share, suggesting a highly concentrated distribution strategy favoring fewer key retail partners. Overall, Kaytee experienced a 9.0% revenue decline over the tracked period alongside a 2.2% decrease in average pricing, indicating potential competitive pressure in its core market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kaytee.
BY REVENUE
