GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kaytee generated the majority of its revenue through Amazon, which accounted for 59.9% of total revenue share across five tracked retailers — Amazon, Ace Hardware, Menards, Home Depot, and Lowe's — between January and April 2026. Ace Hardware followed as the second-largest channel at 25.3% revenue share, while Menards contributed 11.1%, highlighting a concentrated distribution footprint. The brand's average product price during this period stood at $14.41, though pricing showed a downward trend with a 4.7% overall decrease observed from February to April 2026. Despite the price decline, Kaytee demonstrated strong sales momentum with revenue growing 21.8% over the same three-month window. Together, the top two retailers — Amazon and Ace Hardware — captured over 85% of Kaytee's total revenue, underscoring the brand's heavy reliance on these key channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kaytee.
BY REVENUE
