GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kaytee generated the majority of its revenue through Amazon, which accounted for 61.1% of total revenue share across five tracked retailers—Amazon, Ace Hardware, Menards, Home Depot, and Lowe's—during the January to May 2026 period. Ace Hardware followed as the second-largest channel at 23.3%, with Menards contributing 12.1%, while Home Depot and Lowe's combined for just 3.5% of revenue. The brand's average product price stood at $14.26, though pricing varied significantly by retailer, with Lowe's listing products at notably higher average price points compared to other channels. Kaytee saw strong momentum during the tracking period, with overall revenue growing 21.5% and the most recent month reflecting an 8.5% month-over-month increase. Despite this revenue growth, average prices trended downward with a 4.3% overall decline, suggesting that volume gains rather than pricing power have been the primary driver of Kaytee's recent performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kaytee.
BY REVENUE
Kaytee sells 65% online and 35% offline. Online runs through 3 retailers; offline through 2.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 6.7M ratings on 5 retailers, Kaytee averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 6.7M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
