GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and Newegg from January 1 to September 30, 2026, Dart's sales are heavily concentrated on a single platform. Amazon alone accounts for 49.6% of year-to-date revenue, with homedepot.com (24.4%) and lowes.com (23.5%) splitting most of the remainder and Newegg trailing at just 2.2%. Momentum has softened over the third quarter, with revenue falling 16.5% month-over-month and down 19.3% across the tracked period. Pricing has moved in the opposite direction, with the average price rising 4.5% to $49.83, slightly above the year-to-date average of $48.54. The combination of rising prices and declining revenue suggests volume pressure rather than a loss of pricing power for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dart on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dart.
BY REVIEW COUNT
Across 106K ratings on 4 channels, Dart averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$72.58
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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