GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Home Depot and Newegg shows Dart, a house brand of privately held Dart Container Corporation, carrying an average product price of $50.38. Channel concentration is notable, with Amazon accounting for 45.4% of year-to-date revenue, followed by lowes.com at 33.8% and homedepot.com at 17.9%, leaving Newegg a marginal 2.6%. Momentum has weakened sharply over the May–July tracking window, with revenue falling 45.0% month over month in the latest period and 70.4% overall across the quarter. Pricing has been comparatively stable, easing 3.0% month over month to $49.12 and just 1.9% across the full timeseries, suggesting the revenue decline is volume-driven rather than the result of discounting. For SEO and category watchers, the combination of a top-three retailer mix controlling roughly 97% of sales and a steep volume contraction makes Dart's channel dependency the key storyline in the Grips Intelligence dataset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dart on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dart.
BY REVIEW COUNT
Across 123K ratings on 4 channels, Dart averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$50.59
Price
$318K
Revenue
$42.43
Price
$204K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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