Guardian

Guardian Market Overview

Guardian, a brand of DFI Retail Group Holdings Limited (LSE: DFIB), showed broad-based momentum across the in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 across Home Depot, Amazon, Lowe's, and Menards. Home Depot led distribution with a 42.6% revenue share, narrowly ahead of Amazon at 40.0%, while Lowe's (11.3%) and Menards (6.0%) split the remainder, pointing to a two-channel concentration that leaves limited diversification. Revenue more than doubled over the measured period, rising 101.3%, with the most recent month adding a further 5.4% month-over-month gain. Pricing moved in the same direction overall, with the average product price up 23.0% to $23.39, though the latest month's average of $23.63 marked a sharp 28.7% step down from the prior month. Together, the figures suggest Guardian is scaling volume quickly while its price mix remains volatile month to month.