GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Guardian — a retail brand of DFI Retail Group Holdings Limited (LSE: DFIB) — generated tracked revenue across Amazon, homedepot.com, lowes.com and menards.com between January 1 and August 31, 2026. Distribution is notably concentrated at the top, with Amazon holding a 40.2% revenue share and homedepot.com close behind at 39.2%, together accounting for roughly four-fifths of measured sales. Lowe's contributes 12.8% and Menards 7.7%, leaving meaningful room for expansion outside the two leading channels. Momentum has been strong in the most recent period, with revenue up 79.4% month over month and 14.7% higher overall across the tracked window. Pricing has moved in step, as the average product price of $23.71 rose to $32.77 in the latest month — a 66.3% monthly jump and a 15.0% increase over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Guardian on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Guardian.
BY REVENUE
Guardian sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 112K ratings on 4 channels, Guardian averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$284.00
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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