GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Home Depot, Menards, and Lowe's from January to February 2026, Guardian's online revenue saw a notable 25.0% decline over the observed period. Amazon dominates as the brand's primary sales channel, commanding a 61.9% revenue share, followed by Home Depot at 26.9% and Menards at 9.8%. The brand's average product price sits at $31.02, though pricing has trended downward with a 5.0% decrease over the period analyzed. Lowe's represents Guardian's smallest tracked channel at just 1.3% revenue share, suggesting a significant opportunity for the brand to expand its presence on that platform. These trends indicate that Guardian may need to reassess its pricing and channel strategies to stabilize revenue performance heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Guardian on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Guardian.
BY REVENUE
