GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Menards between January 1 and August 31, 2026, Proline Series — a brand under Mueller Industries (NYSE: MLI) — maintains a two-retailer footprint with a clear leader. Lowe's accounts for 62.2% of year-to-date revenue, while Menards contributes the remaining 37.3%, giving the brand a roughly 5:3 split in shelf-driven sales. The average product price sits at $5.92, positioning the brand firmly in the low-ticket, high-frequency tier where volume rather than margin per unit drives performance. Recent momentum has softened, with revenue down 10.4% across the tracked trend period and average price easing 1.0% month-over-month to $5.98. The pricing gap between channels is notable as well, with Lowe's assortment skewing toward $6.80–$8.93 items versus Menards listings starting near $4.24, suggesting differentiated mix strategies by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Proline Series on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Proline Series.
BY REVIEW COUNT
Across 454K ratings on 2 channels, Proline Series averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 454K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis