GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot, Lowe's, Amazon and Menards, Taco's sales remain heavily concentrated with a single retail partner. Home Depot accounts for 62.6% of year-to-date revenue, followed by Lowe's at 23.0%, Amazon at 10.3% and Menards at 4.2%. The brand's average product price sits at $111.91, with pricing firming roughly 2.2% over the June through August timeseries window even as the most recent month dipped 0.3% to $102.53. Momentum has been positive, with revenue up 19.1% month over month and 18.0% overall across that same three-month stretch. The wide spread between retailer assortments — from sub-$100 replacement parts on Amazon to items exceeding $650 at Home Depot — suggests channel mix will continue to drive swings in Taco's realized average price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 94% online and 6% offline. Online runs through 3 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Taco averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.01
Price
$80K
Revenue
$247.56
Price
$53K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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