GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across homedepot.com, lowes.com, Amazon and menards.com, Taco's sales remain heavily concentrated with a single retail partner. Home Depot alone accounts for 58.4% of year-to-date revenue, ahead of Lowe's at 21.3%, Amazon at 15.1% and Menards at 5.1%. The brand's average product price sits at $117.60, though pricing has trended down sharply, falling 18.7% over the tracked period. Revenue has followed a similar path, declining 14.0% across the measured window and slipping a further 1.0% in the most recent month. One counterpoint: average price ticked back up 3.7% month over month to $107.44, hinting at a possible stabilization after months of erosion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 92% online and 8% offline. Online runs through 3 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Taco averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.63
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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