Taco

Taco Market Overview

According to Grips Intelligence data tracking Amazon, Home Depot, Lowe's, and Menards from January to February 2026, Taco maintains an average product price of $112.94 across its retail footprint. Amazon leads as Taco's dominant sales channel with a 40.8% revenue share, followed closely by Home Depot at 34.3%, while Menards and Lowe's account for 13.3% and 11.6% respectively. Notably, Taco's average price has risen 8.3% over the trailing period, suggesting a shift toward higher-priced product mix or strategic price increases. Despite this pricing strength, overall revenue declined 24.5% during the same window, indicating potential volume softness even as price per unit climbs. This divergence between rising prices and falling revenue presents a key dynamic for competitors and retailers monitoring Taco's market positioning.