GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taco generated an average product price of $114.56 across four major retailers between January and April 2026. Home Depot led as Taco's top revenue channel with a 37.8% share, followed closely by Amazon at 33.5%, while Lowe's and Menards accounted for 17.9% and 10.7% respectively. Notably, Taco's revenue declined 33.5% over the tracked period, even as average prices remained relatively stable with only a modest 3.8% decrease. The brand's presence across all four major home improvement and e-commerce retailers demonstrates broad distribution strength despite the recent revenue pullback. This competitive positioning across Home Depot, Amazon, Lowe's, and Menards gives Taco significant reach within the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Taco.
