GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across four major retailers — Home Depot, Amazon, Lowe's, and Menards — from January to March 2026, Taco maintained an average product price of $112.07. Home Depot led as the top revenue-generating retailer with a 38.4% share, closely followed by Amazon at 37.6%, making these two channels responsible for over 76% of total revenue. Lowe's and Menards accounted for the remaining share at 12.9% and 11.1% respectively, indicating a highly concentrated distribution strategy. During the Q1 2026 period, Taco experienced a notable revenue decline of 22.1%, signaling potential headwinds in market demand. Despite this revenue contraction, the brand's average price saw a modest 2.1% overall increase, suggesting a possible shift toward higher-value product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Taco.
BY REVENUE
$111.72
Price
$85K
Revenue
$152.01
Price
$54K
Revenue
$108.02
Price
$33K
Revenue
