GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taco generated an average product price of $114.56 across four major retailers between January and April 2026. Home Depot led as Taco's top revenue channel with a 37.8% share, followed closely by Amazon at 33.5%, while Lowe's and Menards accounted for 17.9% and 10.7% respectively. Notably, Taco's revenue declined 33.5% over the tracked period, even as average prices remained relatively stable with only a modest 3.8% decrease. The brand's presence across all four major home improvement and e-commerce retailers demonstrates broad distribution strength despite the recent revenue pullback. This competitive positioning across Home Depot, Amazon, Lowe's, and Menards gives Taco significant reach within the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Taco.
BY REVENUE
Taco sells 87% online and 13% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 65% in Dec to 94% in Apr.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 34K ratings on 4 retailers, Taco averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
