GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Home Depot, Lowe's, Amazon and Menards from January 1 to September 30, 2026, Taco's retail footprint is heavily concentrated at a single retailer. Homedepot.com accounts for 65.0% of year-to-date revenue share, followed by lowes.com at 24.4%, with Amazon (6.7%) and menards.com (3.9%) splitting the remainder. Momentum has been strong in the most recent quarter, with revenue up 30.2% overall and a 7.9% month-over-month gain in the latest period. Pricing has moved higher alongside volume, as the average product price of $111.03 climbed 9.9% over the period to $112.82, an 8.6% month-over-month increase. That combination of rising prices and accelerating revenue suggests Taco is gaining traction without discounting across its tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 92% online and 8% offline. Online runs through 3 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 28K ratings on 4 channels, Taco averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.01
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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