GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data tracked across Home Depot, Amazon, Lowe's, and Menards from January 1 to June 30, 2026, Taco's in-store revenue declined 10.0% over the period, with the most recent month falling 13.3% versus the prior month. Home Depot dominated Taco's channel mix at 52.9% of revenue share, followed by Amazon at 20.4%, Lowe's at 18.9%, and Menards at 7.7%. The brand's average product price landed at $118.42, though pricing softened notably, decreasing 16.7% across the period and dropping 21.6% month-over-month to $103.54. This combination of falling revenue and declining average prices points to meaningful pricing pressure across Taco's brick-and-mortar retail footprint. The heavy concentration of revenue within Home Depot underscores a channel dependency worth monitoring as in-store dynamics continue to shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 90% online and 10% offline. Online runs through 3 channels; offline through 2. Online share has moved from 81% in Feb to 93% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Taco averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.63
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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