GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Watts demonstrates a highly concentrated retail distribution strategy, with Menards commanding a dominant 76.3% share of the brand's total revenue. The remaining revenue is split among Lowe's (8.8%), Home Depot (6.8%), Amazon (5.9%), and Ace Hardware (2.1%), indicating a strong reliance on a single retail partner. Watts maintains a relatively accessible average product price of $19.30, though its catalog spans a wide range from budget-friendly valves under $10 to premium smart water shutoff systems priced above $370. Overall revenue for the brand grew 9.3% during the tracked period, signaling healthy demand momentum despite a slight 2.7% decline in average price. This pricing trend may suggest a shift in product mix toward more affordable SKUs or increased promotional activity across its retail network.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Watts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Watts.
BY REVENUE
Watts sells 17% online and 83% offline. Online runs through 3 retailers; offline through 3.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 105K ratings on 5 retailers, Watts averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 105K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$672.35
Price
$132K
Revenue
$47.24
Price
$108K
Revenue
$155.60
Price
$106K
Revenue
$350.19
Price
$81K
Revenue
