GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Menards, Amazon, Ace Hardware, and Home Depot shows Little Giant generating measurable momentum between January 1 and July 31, 2026. Lowe's is the dominant destination at 48.8% of year-to-date revenue, with Menards (23.7%) and Amazon (21.5%) combining for another 45.2%, leaving Ace Hardware (4.5%) and Home Depot (1.5%) as marginal contributors. Revenue climbed 12.3% over the May–July window, capped by a modest 0.4% month-over-month gain in the most recent period. Pricing has trended upward as well, with the average selling price rising 6.2% across the quarter to $120.64 in the latest month — a 4.5% dip from the prior month but still above the $117.08 year-to-date average. Notably, the Little Giant name is used by two unrelated owners, one of which sits under Franklin Electric (NASDAQ: FELE), a nuance worth accounting for when benchmarking the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Little Giant on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Little Giant.
BY REVENUE
Little Giant sells 51% online and 49% offline. Online runs through 3 channels; offline through 3.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.07M ratings on 5 channels, Little Giant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$229.97
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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