GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Amazon, Menards, Ace Hardware and Home Depot, Little Giant — a name shared by a Springville, Utah operator and a pump brand under Franklin Electric (NASDAQ: FELE) — posted an average product price of $120.29. Lowe's is by far the largest revenue contributor at 48.6% share, followed by Amazon at 23.9% and Menards at 21.9%. Ace Hardware (4.3%) and Home Depot (1.4%) together account for under 6% of tracked revenue, leaving the brand heavily concentrated in its top three retail partners. Revenue declined 8.6% over the measured period, including a 7.0% month-over-month drop in the most recent period. Pricing moved in the opposite direction, with the average selling price rising 4.8% month-over-month to $125.88 and gaining 5.7% overall, suggesting mix or list-price gains have not offset softening unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Little Giant on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Little Giant.
BY REVENUE
Little Giant sells 54% online and 46% offline. Online runs through 3 channels; offline through 3.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 1.3M ratings on 5 channels, Little Giant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$229.97
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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