GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com, and acehardware.com from January 1 to September 30, 2026 shows Greenlite operating as a heavily concentrated brand, with Amazon alone accounting for 85.8% of year-to-date revenue. The remaining demand is thinly spread, with lowes.com at 8.0%, menards.com at 4.7%, and acehardware.com at just 1.5%, leaving the brand highly exposed to a single marketplace. Revenue momentum has softened over the most recent quarter, declining 7.7% overall and falling 11.1% in the latest month versus the prior month. At the same time, pricing has moved in the opposite direction: the average selling price climbed 9.3% across the period to $8.39, above the $7.50 year-to-date average. That combination of rising prices and easing revenue suggests Greenlite is trading unit volume for higher realized price points, a dynamic worth monitoring as the brand's Amazon dependence remains near 86%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Greenlite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Greenlite.
BY REVENUE
Greenlite sells 91% online and 9% offline. Online runs through 2 channels; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 6.7K ratings on 4 channels, Greenlite averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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