GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, menards.com, lowes.com, and acehardware.com, Greenlite's revenue fell sharply, dropping 70.9% over the period with a 47.8% month-over-month decline in the latest month. Amazon dominated the brand's channel mix, capturing an 81.5% revenue share, followed by menards.com at 14.1%, while lowes.com (2.8%) and acehardware.com (1.6%) contributed only marginally. Pricing also softened considerably, with the average price sliding 54.8% across the period to $8.05 in the most recent month, a 36.0% drop versus the prior month. This pricing erosion coincided with the steep revenue decline, suggesting mounting pressure on the brand's positioning during the tracked window. Overall, Grips Intelligence data points to a challenging first half of 2026 for Greenlite, marked by heavy Amazon concentration and simultaneous declines in both revenue and average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 71% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 55% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Greenlite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Greenlite.
BY REVENUE
Greenlite sells 83% online and 17% offline. Online runs through 2 channels; offline through 3. Online share has moved from 66% in Feb to 91% in Jun.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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