GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Greenlite generated the majority of its revenue through Amazon, which accounted for 82.0% of total revenue share between January and May 2026, followed by Menards.com at 14.1%, with Lowes.com and AceHardware.com capturing smaller portions. The brand's average product price stood at $9.75 across all tracked retailers during this period. Notably, Greenlite's average price saw a significant overall increase of 40.3%, suggesting a shift toward higher-priced product offerings or strategic pricing adjustments. However, the brand experienced a 7.6% decline in overall revenue during the tracked period, indicating potential headwinds in consumer demand or competitive pressure. With such heavy concentration on Amazon, Greenlite's performance remains closely tied to its positioning and visibility on that single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Greenlite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Greenlite.
BY REVENUE
Greenlite sells 83% online and 17% offline. Online runs through 1 channel; offline through 3. Online share has moved from 72% in Jan to 93% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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