GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to September 30, 2026, RustAid — a brand of Memphis-based W.M. Barr & Company — shows a heavily concentrated retail footprint. Home Depot alone accounts for 74.3% of year-to-date revenue, with Lowe's contributing 20.2% and Amazon just 5.5%, leaving the brand's performance closely tied to a single retail partner. Momentum has weakened sharply, with revenue falling 57.9% month-over-month and 59.4% across the tracked period. Pricing has softened in parallel, as the average selling price slipped 26.0% month-over-month to $11.80, roughly 25% below where it began and well under the $16.50 year-to-date average. Together, the simultaneous revenue and price erosion suggests discounting has yet to offset volume declines at the brand's dominant outlets.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RustAid.
BY REVENUE
RustAid sells 79% online and 21% offline. Online runs through 2 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 11K ratings on 3 channels, RustAid averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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