GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Home Depot and Lowe's retail channels, RustAid's presence is highly concentrated, with homedepot.com accounting for 92.0% of revenue share versus just 8.0% at lowes.com. The brand's average product price sits at $12.44, and pricing has trended upward, increasing 14.7% over the tracked period. Revenue momentum has been volatile, surging 85.7% month-over-month in one recent stretch while declining 33.0% overall across the timeseries window. These divergent signals highlight both strong channel dependency and meaningful pricing gains, even as overall revenue faced headwinds during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for RustAid.
BY REVENUE
RustAid sells 92% online and 8% offline. Online runs through 1 channel; offline through 1. Online share has moved from 100% in Feb to 63% in Jun.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.71K ratings on 2 channels, RustAid averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 2.71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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