GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking RustAid's performance from January to February 2026, the brand generates 100% of its online revenue exclusively through homedepot.com. RustAid's average product price sits at $13.25, though this represents a 5.5% decline over the observed trend period. The brand has experienced a significant revenue downturn, with a 41.2% drop over the trailing period and a 24.9% month-over-month decline in the most recent month. This combination of falling prices and shrinking revenue suggests RustAid may be facing increased competitive pressure or softening demand in its category. Brands competing in the same space on Home Depot's platform may find opportunities to capture share as RustAid's momentum slows.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for RustAid.