GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, RustAid — a brand of the privately held, employee-owned W.M. Barr & Company — shows a heavily concentrated retail footprint. Home Depot accounts for 87.8% of year-to-date revenue, leaving Lowe's with the remaining 12.2%. Momentum has been strong through the spring and summer, with revenue up 141.3% across the May–July window and a 30.0% month-over-month gain in the most recent period. That growth has come alongside softening price realization, as the average price fell 15.8% month over month to $15.48 and declined 18.1% over the three-month span. With an average product price of $12.62 for the year to date, the brand's trajectory suggests volume gains are outpacing pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 141% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for RustAid.
BY REVENUE
RustAid sells 87% online and 13% offline. Online runs through 1 channel; offline through 1. Online share has moved from 97% in Mar to 79% in Jul.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 2.93K ratings on 2 channels, RustAid averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 2.93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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