GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, RustAid generates the vast majority of its revenue through homedepot.com, which accounts for a dominant 96.3% share compared to just 3.7% from lowes.com. The brand's average product price during this period stands at $11.94, though pricing has seen significant upward movement with a 111.0% increase over the tracked timeframe. Despite rising prices, RustAid has experienced a notable revenue decline of 79.1% over the observed trend period, suggesting potential volume compression. This heavy concentration in a single retailer, combined with shifting price dynamics, presents both a risk and an opportunity for the brand's growth strategy moving forward. Analysts and category managers tracking RustAid should monitor whether the pricing trend stabilizes and whether the brand expands its retail distribution beyond its current Home Depot-centric footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 111% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for RustAid.
BY REVIEW COUNT
Across 1.9K ratings on 2 retailers, RustAid averages 4.0★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.0
/ 5
From 1.9K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.