GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and March 2026 across homedepot.com and lowes.com, RustAid generated a notable 59.2% revenue growth over the period. The brand's average product price settled at $10.79, reflecting a 32.6% decrease in average price over the quarter. RustAid's retail distribution is heavily concentrated, with homedepot.com commanding a dominant 98.6% share of total revenue compared to just 1.4% for lowes.com. The significant price reduction paired with strong revenue growth suggests that increased volume and accessibility have been key drivers for the brand. These dynamics point to an aggressive market positioning strategy by RustAid heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 59% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for RustAid.