GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Goof Off generates the largest share of its revenue through Ace Hardware at 36.8%, followed by Home Depot at 28.5% and Lowe's at 25.0%, while Amazon accounts for just 8.4% of total revenue. This heavy concentration in traditional hardware retailers highlights the brand's strong brick-and-mortar positioning. The brand's average product price sits at $8.64, though pricing has trended upward with an 8.5% increase over the tracked period. Notably, the top three retailers alone represent over 90% of Goof Off's total revenue share, underscoring limited channel diversification. Meanwhile, Menards trails significantly at just 1.3% revenue share, suggesting potential room for growth in that channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goof Off.
BY REVENUE
Goof Off sells 37% online and 63% offline. Online runs through 2 retailers; offline through 3.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 87K ratings on 5 retailers, Goof Off averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 87K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
