GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Lowe's, Home Depot, Amazon, and Menards, Goof Off carried an average product price of $8.89. Ace Hardware accounted for the largest slice of year-to-date revenue at 39.6%, followed by Lowe's at 29.7% and Home Depot at 19.8%, leaving Amazon (9.6%) and Menards (1.3%) as comparatively minor contributors. Revenue climbed 11.3% across the June-to-August window, including a 4.9% month-over-month gain in the most recent period. Pricing moved in the opposite direction over the longer view, slipping 1.2% overall even as the latest month's average rose 6.0% to $9.17. That combination of a rising revenue trajectory and a heavy concentration in hardware and home-improvement retail makes the brand's Ace Hardware relationship the single most important lever on its overall performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 30% online and 70% offline. Online runs through 3 channels; offline through 3.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 110K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 110K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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