GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Goof Off generates the largest share of its revenue through Ace Hardware at 36.2%, followed closely by Home Depot at 31.7% and Lowe's at 23.0%, while Amazon accounts for just 7.8% of sales. The brand's average product price sits at $8.53, reflecting its positioning as an accessible option for consumers shopping at brick-and-mortar home improvement retailers. Notably, Goof Off experienced strong momentum during the tracked period, with revenue growing 34.3% overall and a 30.7% month-over-month increase in the most recent period. The brand's average price also trended upward, rising 4.1% over the period, suggesting either a shift toward higher-priced SKUs or modest price increases across its lineup. With nearly 91% of its revenue concentrated across Ace Hardware, Home Depot, and Lowe's, Goof Off maintains a heavily hardware-channel-dependent distribution strategy with minimal reliance on e-commerce giants.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 34% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goof Off.
BY REVENUE
