GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided, here is the Market Overview: According to Grips Intelligence data tracking five major retailers from January to February 2026, Goof Off demonstrates a well-distributed online revenue presence, with Ace Hardware leading at 36.0% revenue share, closely followed by Home Depot at 34.5%, and Lowe's capturing 19.8%. Notably, Amazon accounts for just 8.5% of the brand's online revenue, suggesting Goof Off's strength is firmly rooted in specialty and home improvement retail channels rather than general e-commerce marketplaces. The brand maintains an accessible average product price of $8.45, positioning it competitively within its category. Revenue showed positive momentum with a 7.3% month-over-month growth in the most recent period, while average prices saw a 6.1% overall decline, potentially indicating a strategic pricing shift or promotional activity driving volume. This combination of growing revenue alongside decreasing prices suggests Goof Off is successfully trading higher unit volume for broader market penetration across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goof Off.
BY REVENUE
