GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Goof Off generated the strongest revenue share at Ace Hardware (37.7%), followed by Home Depot (30.8%) and Lowe's (22.3%), with Amazon capturing just 8.1% of sales across the five tracked retailers. The brand's overall revenue grew 9.9% over the quarter, signaling healthy demand momentum heading into spring. Goof Off maintained an accessible average product price of $8.46, with individual SKUs ranging from around $4.98 to $28.47 depending on size and retailer. Notably, traditional hardware and home improvement retailers accounted for over 90% of Goof Off's revenue share, underscoring the brand's dominance in brick-and-mortar-oriented channels. This concentration suggests that Goof Off's core consumer base continues to favor purchasing through established home improvement destinations rather than online-first marketplaces.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goof Off.
BY REVENUE
