GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across major retailers from January 1 to June 30, 2026, Goof Off carried an average product price of $8.72, with pricing trending upward 6.3% over the period. Ace Hardware led as the brand's dominant channel with a 38.4% revenue share, followed by Lowe's and Home Depot each holding 26.3%, while Amazon and Menards trailed at 7.7% and 1.3% respectively. Despite the rising price point, overall revenue declined 23.6% across the tracked period. The brand's parent company, WM Barr, is privately held. These insights highlight both Goof Off's heavy reliance on hardware-retail distribution and the pricing dynamics shaping its recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 34% online and 66% offline. Online runs through 2 channels; offline through 3.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 104K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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