GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Home Depot, Amazon and Menards from January 1 to September 30, 2026 shows Goof Off — a brand of the privately held, employee-owned W.M. Barr & Co. — holding steady with revenue up 1.3% over the period. Distribution is notably skewed toward the hardware channel, with acehardware.com accounting for 38.7% of revenue share, ahead of lowes.com at 29.7% and homedepot.com at 16.6%. Amazon contributes a comparatively modest 13.8%, while menards.com trails at 1.2%, underscoring how concentrated the brand's sales footprint remains among its top three retail partners. Pricing has been the clearer growth lever: the average product price rose 7.4% across the period to a recent $9.28, against a blended average of $9.04. The most recent month showed revenue slipping 4.4% even as average price ticked up 1.3%, suggesting unit demand is softening as prices climb.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 31% online and 69% offline. Online runs through 3 channels; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 115K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 115K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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