GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Krud Kutter generated an average product price of $11.40 across major retailers including Lowe's, Amazon, Ace Hardware, Menards, and Home Depot between January and April 2026. Lowe's dominated as the brand's primary retail channel, commanding a significant 61.8% revenue share, followed by Amazon at 22.1% and Ace Hardware at 8.7%. The brand experienced strong momentum during this period, with overall revenue growing 43.1%, signaling increasing consumer demand. Notably, this revenue growth occurred alongside a 7.8% decrease in average price, suggesting that volume gains rather than pricing drove the brand's expansion. Together, these three retailers — Lowe's, Amazon, and Ace Hardware — accounted for over 92% of Krud Kutter's total revenue share, highlighting the brand's concentrated retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 43% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Krud Kutter.
