GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across lowes.com, Amazon, acehardware.com, menards.com and homedepot.com from January 1 to September 30, 2026 shows Krud Kutter, a brand under Rust-Oleum's parent RPM International (NYSE: RPM), holding a concentrated retail footprint. Lowe's accounts for 51.8% of year-to-date revenue share, with Amazon adding 32.4%, meaning just two retailers drive more than 84% of tracked sales. Ace Hardware (8.9%), Menards (4.5%) and Home Depot (2.4%) split the remaining share, leaving limited diversification across the balance of the channel mix. The average product price sits at $11.88 year to date, rising to $12.21 in the most recent month, a 3.3% month-over-month increase and a 2.7% gain across the July–September window. Revenue grew 3.7% month over month and 1.2% over the same quarterly period, suggesting that pricing, more than volume, is carrying recent growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krud Kutter.
BY REVENUE
Krud Kutter sells 39% online and 61% offline. Online runs through 3 channels; offline through 3. Online share has moved from 29% in May to 53% in Sep.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 146K ratings on 5 channels, Krud Kutter averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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