GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across lowes.com, Amazon, acehardware.com, menards.com and homedepot.com, Krud Kutter — a brand under RPM International Inc. (NYSE: RPM) — shows a heavily concentrated retail footprint. Lowe's accounts for 55.9% of year-to-date revenue, with Amazon adding 28.5%, meaning just two channels drive more than 84% of tracked sales. Ace Hardware (8.7%), Menards (4.6%) and Home Depot (2.4%) split the remaining share, leaving limited diversification if either lead retailer softens. Momentum has turned negative over the May–July window, with revenue down 11.9% overall and falling 13.9% in the most recent month. Pricing has stayed comparatively stable at an average of $11.54, though the latest month's $11.78 average marked a 4.6% month-over-month decline, suggesting promotional pressure rather than structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krud Kutter.
BY REVENUE
Krud Kutter sells 36% online and 64% offline. Online runs through 3 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 161K ratings on 5 channels, Krud Kutter averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 161K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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