GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Krud Kutter, owned by RPM International (NYSE: RPM), saw revenue grow 10.8% across the tracked offline channels from January 1 to June 30, 2026, spanning Lowe's, Amazon, Ace Hardware, Menards, and Home Depot. Lowe's dominated distribution with a commanding 62.0% revenue share, more than double Amazon's 23.2%, while the remaining three retailers collectively accounted for under 15%. The average product price climbed to $12.27, marking a 12.4% increase over the period and reflecting notable pricing momentum. This concentration at Lowe's, combined with steady revenue expansion and rising prices, points to a brand strengthening both its shelf position and value per unit heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krud Kutter.
BY REVENUE
Krud Kutter sells 32% online and 68% offline. Online runs through 3 channels; offline through 3.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 150K ratings on 5 channels, Krud Kutter averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 150K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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