GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Ace Hardware, Menards and Home Depot shows Krud Kutter, a brand under RPM International Inc. (NYSE: RPM), generating the bulk of its sales through a single retailer between January 1 and August 31, 2026. Lowe's alone accounted for 54.0% of year-to-date revenue, with Amazon contributing 30.7% and the remaining three banners splitting just over 15%. The average product price sat at $11.67, having slipped 6.9% across the tracked period and 2.3% in the most recent month. Revenue has proven softer still, falling 17.0% overall and 3.8% month-over-month in the latest reading. That combination of concentrated channel exposure and simultaneous price and volume erosion suggests pricing pressure rather than distribution gains is currently shaping the brand's trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krud Kutter.
BY REVENUE
Krud Kutter sells 38% online and 62% offline. Online runs through 3 channels; offline through 3. Online share has moved from 30% in Apr to 48% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 146K ratings on 5 channels, Krud Kutter averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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