Geocel

Geocel Market Overview

According to Grips Intelligence in-store data tracked across Menards, Amazon, Lowe's and Ace Hardware from January 1 to September 30, 2026, Geocel — a brand under The Sherwin-Williams Company (NYSE: SHW) — carries an average product price of $11.33. Menards dominates the brand's measured revenue mix at 58.7% share, well ahead of Amazon at 24.7% and Lowe's at 13.4%, while Ace Hardware accounts for a marginal 3.2%. That concentration means Geocel's overall performance is closely tied to a single retail partner, leaving limited diversification across the remaining three channels. Revenue momentum has been strong, climbing 38.6% over the tracked period and adding a further 4.8% month over month in the most recent reading. Pricing, meanwhile, has softened 4.4% across the period despite a 5.5% monthly uptick to $11.20, suggesting volume growth rather than price increases is driving the gains.