GRIPS CUSTOMERS & RESEARCH PARTNERS
Geocel, a brand under The Sherwin-Williams Company (NYSE: SHW), posted 37.0% revenue growth across the tracked period, according to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Menards, Amazon, Lowe's and Ace Hardware. Menards accounts for the majority of measured sales at 56.5% revenue share, with Amazon contributing 28.3% and Lowe's 11.8%, leaving Ace Hardware a marginal 3.4%. Momentum accelerated late in the period, with revenue climbing 30.4% month over month in the most recent reading. Pricing moved in the opposite direction, as the average selling price fell 14.4% overall to $10.76, below the $11.59 period average. That combination of rising revenue and softening price points suggests volume-led growth rather than premiumization for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Geocel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Geocel.
BY REVENUE
Geocel sells 40% online and 60% offline. Online runs through 2 channels; offline through 2. Online share has moved from 41% in Apr to 32% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 67K ratings on 4 channels, Geocel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.01
Price
$38K
Revenue
$20.01
Price
$35K
Revenue
$20.01
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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