Evolution

Evolution Market Overview

Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Menards from January 1 to August 31, 2026 shows Evolution generating nearly half of its year-to-date revenue at lowes.com, with a 48.4% share that outweighs Amazon's 28.2% and homedepot.com's 21.5%. Menards remains a marginal outlet at just 1.9% of revenue, underlining how concentrated the brand's distribution is across three dominant retailers. Momentum has softened over the summer months, with revenue slipping 2.4% month-over-month and 9.0% across the June–August window. Pricing has followed a similar path, with the average selling price falling 14.5% in the latest month to $181.22 and down 9.3% overall, against a year-to-date average of $196.06. That combination of declining volumes and softer realized prices suggests promotional pressure rather than a straightforward demand shift.