Maxxima

Maxxima Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot, Lowe's, and Amazon, Maxxima demonstrated strong momentum with revenue growing 22.4% over the tracked period. Home Depot emerged as the brand's dominant retail channel, commanding 56.5% of total revenue share, followed by Lowe's at 31.5% and Amazon at 11.9%. The brand maintained an average product price of $32.71, with pricing remaining notably stable as average prices shifted only 0.4% over the period. Month-over-month revenue growth of 8.7% in the most recent period signals continued upward trajectory for the brand. Maxxima's heavy concentration in home improvement retailers, with nearly 88% of revenue coming from Home Depot and Lowe's combined, underscores its strong positioning in the brick-and-mortar home improvement channel.