GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Ace Hardware, Lowe's, Home Depot, and Menards from January to February 2026, Ethanol Shield maintains an average product price of $6.42. Ace Hardware dominates as the brand's primary retail channel, commanding a significant 66.4% share of total revenue, far outpacing Lowe's at 14.3% and Home Depot at 11.7%. Menards rounds out the retailer mix with a 7.6% revenue share, indicating a highly concentrated distribution strategy. Notably, the brand experienced an 11.3% decline in overall revenue during the tracked period, suggesting potential seasonal softness or shifting consumer demand. Despite the revenue dip, average pricing showed relative stability with only a modest 1.1% month-over-month increase, pointing to a consistent pricing strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ethanol Shield.