GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com, homedepot.com, and menards.com, Ethanol Shield shows a heavily concentrated channel mix. Amazon alone accounts for 67.9% of year-to-date revenue, leaving the four home improvement and hardware retailers to split the remaining third. Among those, acehardware.com leads with an 11.5% share, followed closely by lowes.com at 8.4% and homedepot.com at 8.2%, while menards.com trails at 4.0%. Momentum has been positive in the most recent quarter, with revenue up 14.0% month over month and 8.4% higher across the tracked period. Pricing has softened slightly, with the average product price settling at $16.64 after a 4.2% decline, even as the latest monthly average held at $18.03.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 78% online and 22% offline. Online runs through 2 channels; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 12K ratings on 5 channels, Ethanol Shield averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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