GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ethanol Shield generated an average product price of $6.88 across four major retailers tracked between January and April 2026. Ace Hardware dominated the brand's revenue share at 48.2%, nearly matching the combined share of Home Depot (20.6%) and Lowe's (20.4%). Menards accounted for the remaining 10.8% of revenue share, rounding out the brand's retail distribution footprint. Notably, Ethanol Shield experienced impressive overall revenue growth of 61.6% during the tracked period, signaling strong consumer demand. Average pricing also trended upward with a 6.7% increase over the same timeframe, suggesting the brand has maintained solid pricing power in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 62% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ethanol Shield.