GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com, homedepot.com, and menards.com from January 1 to August 31, 2026 shows Ethanol Shield holding an average product price of $12.39. Amazon dominates the brand's revenue mix at 48.0% share, roughly two and a half times the 18.7% contributed by acehardware.com. The home improvement channels split the remainder fairly evenly, with lowes.com at 13.8%, homedepot.com at 13.2%, and menards.com trailing at 6.4%. Momentum has softened over the most recent stretch, with revenue down 10.6% overall despite a modest 1.2% month-over-month uptick in the latest period. Pricing has drifted lower as well, with the average selling price easing 1.5% month over month to $13.53 and declining 1.3% across the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 77% online and 23% offline. Online runs through 2 channels; offline through 3.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 12K ratings on 5 channels, Ethanol Shield averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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