GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, homedepot.com, lowes.com, menards.com and Amazon from January 1 to July 31, 2026 shows Ethanol Shield's sales concentrated in home improvement retail, with an average product price of $7.60. Ace Hardware is the single largest channel at 33.9% of year-to-date revenue, ahead of Home Depot at 24.7% and Lowe's at 23.8%, while Menards contributes 10.9%. Amazon accounts for just 6.7% of revenue, underscoring how heavily the brand skews toward physical retail rather than online marketplaces. Momentum has softened over the May–July window, with revenue down 36.1% across the period and a further 15.5% month-over-month decline in the most recent month. Pricing has moved in the same direction, with the average price easing 10.8% over the quarter to $7.13, suggesting discounting has not yet offset the volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 32% online and 68% offline. Online runs through 2 channels; offline through 3.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 6.5K ratings on 5 channels, Ethanol Shield averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
