GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ethanol Shield generated an average product price of $6.99 across four major home improvement retailers — Ace Hardware, Home Depot, Lowe's, and Menards — during Q1 2026 (January 1 to March 31, 2026). Ace Hardware dominated the brand's revenue share at 53.4%, capturing more than half of all tracked sales, followed by Home Depot at 20.4% and Lowe's at 18.5%. Menards accounted for a smaller but notable 7.7% of the brand's revenue distribution. The brand experienced strong momentum during the quarter, with revenue growing 16.3% overall and average pricing rising 26.1%, signaling increasing demand and potential premiumization. These insights position Ethanol Shield as a brand with concentrated retail strength and upward sales trajectory heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ethanol Shield.