GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ethanol Shield generated an average product price of $6.88 across four major retailers tracked between January and April 2026. Ace Hardware dominated the brand's revenue share at 48.2%, nearly matching the combined share of Home Depot (20.6%) and Lowe's (20.4%). Menards accounted for the remaining 10.8% of revenue share, rounding out the brand's retail distribution footprint. Notably, Ethanol Shield experienced impressive overall revenue growth of 61.6% during the tracked period, signaling strong consumer demand. Average pricing also trended upward with a 6.7% increase over the same timeframe, suggesting the brand has maintained solid pricing power in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 31% online and 69% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 24% in Dec to 27% in Apr.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 4.26K ratings on 5 retailers, Ethanol Shield averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 4.26K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
