GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to July 31, 2026 shows Marathon, a brand owned by Marathon Petroleum Corporation (NYSE: MPC), commanding an average product price of $38.70. Retail distribution is heavily concentrated at the top, with Lowe's (39.9%) and Ace Hardware (39.6%) together accounting for nearly 80% of year-to-date revenue, while Home Depot contributes 11.2% and Amazon just 8.5%. Momentum has softened over the May–July window, with revenue falling 8.1% month-over-month and 21.5% across the period overall. Pricing, by contrast, has held firm, edging up 2.1% in the latest month to $39.32 and 0.4% across the quarter. That divergence between resilient pricing and declining revenue points to volume pressure rather than discounting as the driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Marathon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Marathon.
BY REVENUE
Marathon sells 29% online and 71% offline. Online runs through 4 channels; offline through 2. Online share has moved from 13% in Mar to 41% in Jul.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 104K ratings on 4 channels, Marathon averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.44
Price
$47K
Revenue
$74.99
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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