Marathon

Marathon Market Overview

According to in-store data from Grips Intelligence, Marathon recorded an average product price of $39.70 across five tracked retailers—Lowes, Ace Hardware, Amazon, Home Depot, and Newegg—during the January to April 2026 period. Lowes.com led as Marathon's dominant retail channel, capturing 44.9% of total revenue share, followed closely by Ace Hardware at 38.4%. Together, these two retailers accounted for over 83% of Marathon's total revenue, underscoring the brand's heavy reliance on the home improvement channel. Amazon and Home Depot contributed a combined 15.7%, while Newegg represented just 1.0% of revenue share. Notably, Marathon experienced strong momentum with revenue growing 167.5% over the tracked period, signaling significant demand acceleration.