GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EcoPure — a brand ultimately held under Berkshire Hathaway (NYSE: BRK.B) — generated revenue growth of 12.3% across the tracked period of January 1 to August 31, 2026, spanning Amazon, menards.com and acehardware.com. Amazon dominates the brand's sales mix with a 78.2% revenue share, leaving menards.com at 17.0% and acehardware.com at just 3.9%. The average product price sits at $30.06, though pricing has softened 8.0% over the measured window to a recent $28.52. That price erosion coincided with a 2.9% month-over-month revenue dip in the most recent period covered by Grips Intelligence's June–August timeseries. Taken together, the figures point to a brand still expanding year-to-date but increasingly reliant on a single channel and a declining price point to sustain momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EcoPure.
BY REVENUE
EcoPure sells 79% online and 21% offline. Online runs through 2 channels; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 64K ratings on 3 channels, EcoPure averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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