GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EcoPure generated the majority of its revenue through Amazon, which accounted for 81.0% of total revenue share between January and May 2026, followed by menards.com at 15.1% and acehardware.com at 3.6%. The brand's average product price during this period stood at $33.07, though pricing showed a downward trend with a 13.1% decrease observed over the tracked timeframe. Revenue also experienced a notable decline of 15.9% over the same period, signaling potential challenges in maintaining sales momentum. The heavy concentration of revenue on Amazon suggests that EcoPure's performance across the three tracked retailers is highly dependent on a single channel. These insights highlight both pricing pressure and revenue softening as key dynamics shaping EcoPure's current market position.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EcoPure.
BY REVENUE
EcoPure sells 81% online and 19% offline. Online runs through 1 retailer; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 65K ratings on 3 retailers, EcoPure averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
