GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com and lowes.com from January 1 to September 30, 2026, EcoPure — a brand that traces its ownership up to Berkshire Hathaway (NYSE: BRK.B) — maintains a highly concentrated retail footprint. Amazon alone accounts for 74.2% of year-to-date revenue, with menards.com a distant second at 19.7% and acehardware.com and lowes.com together contributing just 6%. Momentum has been positive in the most recent quarter, with revenue up 18.3% month over month and 16.8% higher across the July-to-September period. Pricing has held broadly steady, averaging $29.08 year to date and ticking up 6.3% to $29.45 in the latest month despite a 1.7% decline over the quarter. The combination of accelerating revenue and resilient pricing suggests volume growth rather than discounting is driving EcoPure's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EcoPure.
BY REVENUE
EcoPure sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 64K ratings on 4 channels, EcoPure averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
