Delta

Delta Market Overview

According to in-store data from Grips Intelligence, Delta generated the largest share of its revenue through Amazon at 42.4%, followed by Menards at 28.3% and Lowe's at 21.8% during the January to May 2026 period across five major retailers. Home Depot accounted for just 5.7% of Delta's revenue share, notably trailing behind Menards and Lowe's despite being a leading home improvement retailer. The brand's average product price stood at $99.97, though pricing saw a 6.2% overall decrease during the tracked period. Meanwhile, Delta's total revenue declined by 29.6% over the same timeframe, signaling potential headwinds in consumer demand or shifting competitive dynamics. These trends suggest that while Delta maintains a strong multi-retailer presence, the brand faces pricing pressure and softening sales momentum heading into mid-2026.