GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards and Ace Hardware from January 1 to September 30, 2026, Delta — a Masco Corporation (NYSE: MAS) brand — posted an average product price of $96.18. Amazon accounted for the largest slice of revenue at 43.6%, followed closely by lowes.com at 28.3% and menards.com at 26.1%, while acehardware.com contributed just 2.1%. That split points to a notably balanced distribution footprint, with three channels each delivering meaningful scale rather than a single dominant outlet. Revenue slipped 3.5% month over month and ended the period down 0.7% overall, signaling modest softening in demand. Pricing, however, moved the other way, with the average selling price up 2.3% across the period to $97.26 despite a slight 0.3% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 47% online and 53% offline. Online runs through 2 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 2.66M ratings on 4 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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