GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Delta generated the largest share of its revenue through Amazon at 42.4%, followed by Menards at 28.3% and Lowe's at 21.8% during the January to May 2026 period across five major retailers. Home Depot accounted for just 5.7% of Delta's revenue share, notably trailing behind Menards and Lowe's despite being a leading home improvement retailer. The brand's average product price stood at $99.97, though pricing saw a 6.2% overall decrease during the tracked period. Meanwhile, Delta's total revenue declined by 29.6% over the same timeframe, signaling potential headwinds in consumer demand or shifting competitive dynamics. These trends suggest that while Delta maintains a strong multi-retailer presence, the brand faces pricing pressure and softening sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Delta.
BY REVENUE
Delta sells 49% online and 51% offline. Online runs through 3 retailers; offline through 3.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 3.02M ratings on 5 retailers, Delta averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 3.02M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
