GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Menards, Lowe's, Home Depot and Ace Hardware from January 1 to June 30, 2026, Delta—a subsidiary of publicly traded Masco Corporation (NYSE: MAS)—commanded an average product price of $97.93 during the period. Amazon led Delta's revenue mix at 39.5% share, followed by menards.com at 28.6% and lowes.com at 24.2%, while homedepot.com (5.5%) and acehardware.com (2.1%) trailed. Revenue softened over the second quarter, dropping 6.7% month-over-month and 7.3% overall since the start of the tracked window. Average selling price also eased, sliding to $94.58 in the latest month—a 3.5% monthly decline and a 1.8% dip across the period. Together, these Grips Intelligence figures point to a channel-concentrated brand facing modest pricing and revenue pressure heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 47% online and 53% offline. Online runs through 3 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 3.07M ratings on 5 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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