GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com, acehardware.com and Amazon between January 1 and August 31, 2026, Decko shows a highly concentrated retail footprint, with Menards accounting for 95.9% of year-to-date revenue. Ace Hardware and Amazon trail far behind at just 2.1% and 2.0% respectively, leaving the brand heavily dependent on a single retail partner. Revenue has been under pressure, falling 10.0% month-over-month and 25.7% across the tracked period. At the same time, average selling price moved in the opposite direction, rising 9.8% to $12.35 against a period average of $11.76 — a signal that pricing gains have not offset volume softness. The brand, operated by privately held Decko Products, Inc., sees its top-selling Menards items priced well above that average, in the $52 to $70 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Decko on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Decko.
BY REVIEW COUNT
Across 26K ratings on 3 channels, Decko averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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