GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards, Ace Hardware and Amazon shows Decko, a privately held brand operated by Minneapolis-based Decko Products, Inc., concentrating nearly all of its measured sales in a single retailer. Menards accounted for 95.7% of year-to-date revenue, leaving Ace Hardware and Amazon with just 2.2% each. The brand's average product price sat at $11.24, though pricing softened over the period, declining 8.5% overall while ticking up 0.8% month-over-month to $11.33. Revenue moved lower alongside that trend, falling 17.4% versus the prior month and 20.3% across the tracked timeseries window of May 1 to July 31, 2026. The pricing spread is wide, ranging from sub-$10 bath hardware at Ace Hardware to Menards items priced near $70.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Decko on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Decko.
BY REVIEW COUNT
Across 27K ratings on 3 channels, Decko averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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