Home/Insights/Brands/CulliganProduct Intelligence - 2026 YTD USA

Culligan

300K+

Products Sold, Jan to Jul 2026

3,600+

# Offline Stores

$29.17

Avg. Price

4.4

Avg. Rating

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Culligan Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com shows Culligan — a brand owned by privately held Culligan International Company — posting revenue growth of 16.3% over the tracked period, with an 11.3% month-over-month gain in the most recent reading. Amazon dominates the mix at 67.9% of year-to-date revenue, making the marketplace the single largest driver of the brand's measured sales. Ace Hardware follows at 22.2%, while Lowe's (7.0%) and Menards (2.1%) account for the remaining share, underscoring a concentrated two-retailer footprint. Pricing has firmed alongside volume, with the average product price rising 12.7% to $31.71 in the latest month, up 6.8% sequentially and above the $29.09 period average. Together, these figures point to a brand growing through both stronger demand and higher realized prices rather than discounting.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Lowe's, Menards

Culligan's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from May to Jul.

Monthly revenue

Indexed values, 0-100

Culligan's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.

Average price

Absolute values in $

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Culligan's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Culligan on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Culligan's channels

REVENUE SHARE

Revenue distribution across tracked channels for Culligan.

Channels by revenue share

Distribution in %

Culligan's online vs offline revenue split

BY REVENUE

Culligan sells 75% online and 25% offline. Online runs through 2 channels; offline through 3. Online share has moved from 9% in Mar to 79% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

75%

25%

Offline

Online share trend

Mar – Jul

Online channels

75%

Amazon.com
Lowes.com

Offline channels

25%

Ace Hardware stores
Menards stores
Lowe's stores

Culligan's customer ratings

BY REVIEW COUNT

Across 283K ratings on 4 channels, Culligan averages 4.4. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 283K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Culligan

BY REVENUE

Ace Hardware
Ace Hardware
#1Culligan Whole House Replacement Filter For Culligan HF-150/HF-160/HF-360

$12.99

Price

$193K

Revenue

#2Culligan Whole House Filter Cartridge For Culligan HD-950A

$34.99

Price

$185K

Revenue

#3Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$13.99

Price

$185K

Revenue

#4Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$11.99

Price

$185K

Revenue

#5Culligan Whole House Replacement Cartridge For Culligan HF-150/HF-160/HF-360

$19.99

Price

$173K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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