GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Culligan maintained a strong market presence with Amazon commanding 53.3% of the brand's revenue share, followed by Ace Hardware at 35.5%. The brand recorded impressive revenue growth of 12.8% over the tracked period, signaling increasing consumer demand. Culligan's average product price stood at $24.01, though pricing varied significantly across retailers, with Home Depot listings reaching over $340 for premium under-sink and filtration systems. Together, Amazon and Ace Hardware accounted for nearly 89% of Culligan's total revenue, highlighting the brand's concentrated retail distribution strategy. The remaining share was split among Lowe's (4.9%), Menards (3.2%), and Home Depot (3.1%).
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Culligan.
BY REVENUE
$18.59
Price
$150K
Revenue
