GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across five major retailers, Culligan's online revenue is heavily concentrated on Amazon, which commands a dominant 54.8% share, followed by acehardware.com at 34.7%, leaving homedepot.com, menards.com, and lowes.com to split the remaining 10.4%. The brand's average product price sits at $23.75, though pricing saw a 4.9% month-over-month increase in the most recent period tracked. Despite the price uptick, Culligan experienced an overall revenue decline of 4.3% over the trailing three-month window from December 2025 through February 2026. The strong two-retailer concentration — with Amazon and Ace Hardware together accounting for nearly 90% of revenue — suggests both a reliance on marketplace visibility and a meaningful brick-and-click hardware channel presence. These dynamics make Culligan's digital shelf strategy on Amazon and Ace Hardware critical levers for sustaining online market share in the competitive home improvement and filtration space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Culligan.
BY REVENUE
$17.50
Price
$74K
Revenue
