GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Culligan maintained a strong market presence with Amazon commanding 53.3% of the brand's revenue share, followed by Ace Hardware at 35.5%. The brand recorded impressive revenue growth of 12.8% over the tracked period, signaling increasing consumer demand. Culligan's average product price stood at $24.01, though pricing varied significantly across retailers, with Home Depot listings reaching over $340 for premium under-sink and filtration systems. Together, Amazon and Ace Hardware accounted for nearly 89% of Culligan's total revenue, highlighting the brand's concentrated retail distribution strategy. The remaining share was split among Lowe's (4.9%), Menards (3.2%), and Home Depot (3.1%).
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Culligan.
BY REVENUE
Culligan sells 73% online and 27% offline. Online runs through 3 retailers; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 283K ratings on 5 retailers, Culligan averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 283K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$18.59
Price
$150K
Revenue
