Home/Insights/Brands/CulliganProduct Intelligence - 2026 YTD USA

Culligan

300K+

Products Sold, Jan to Aug 2026

3,600+

# Offline Stores

$29.29

Avg. Price

4.4

Avg. Rating

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Culligan Market Overview

Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Lowe's and Menards shows Culligan generating measurable momentum between January 1 and August 31, 2026, with revenue up 5.9% over the period. Amazon dominates the mix at 67.6% of year-to-date revenue, making the brand's performance heavily dependent on a single retail partner. Ace Hardware is the clear secondary channel at 22.2%, while Lowe's (7.5%) and Menards (2.0%) together account for under a tenth of sales. Average product price sits at $29.46 and has risen 2.3% across the tracked window, though the most recent month cooled to $30.42, a 4.1% month-over-month decline. That pricing softness coincided with a 4.8% monthly revenue dip, suggesting the summer stretch ran counter to the otherwise positive year-to-date trend.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Lowe's, Menards

Culligan's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Culligan's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.

Average price

Absolute values in $

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Culligan's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Culligan on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Culligan's channels

REVENUE SHARE

Revenue distribution across tracked channels for Culligan.

Channels by revenue share

Distribution in %

Culligan's online vs offline revenue split

BY REVENUE

Culligan sells 74% online and 26% offline. Online runs through 2 channels; offline through 3. Online share has moved from 18% in Apr to 74% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

74%

26%

Offline

Online share trend

Apr – Aug

Online channels

74%

Amazon.com
Lowes.com

Offline channels

26%

Ace Hardware stores
Menards stores
Lowe's stores

Culligan's customer ratings

BY REVIEW COUNT

Across 268K ratings on 4 channels, Culligan averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 268K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Culligan

BY REVENUE

Ace Hardware
Ace Hardware
#1Culligan Whole House Replacement Filter For Culligan HF-150/HF-160/HF-360

$12.99

Price

$217K

Revenue

#2Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$11.99

Price

$211K

Revenue

#3Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$13.99

Price

$208K

Revenue

#4Culligan Whole House Filter Cartridge For Culligan HD-950A

$34.99

Price

$207K

Revenue

#5Culligan Whole House Replacement Cartridge For Culligan HF-150/HF-160/HF-360

$19.99

Price

$190K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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