GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Culligan generated the majority of its revenue through Amazon, which accounted for 69.7% of total revenue share across five tracked retailers from January to May 2026. Ace Hardware followed as a distant second with 22.5% of revenue share, while Lowe's, Menards, and Home Depot combined represented less than 8% of the brand's sales. The brand's average product price stood at $28.23, though pricing varied significantly by retailer, with Home Depot listings averaging well above $200 compared to sub-$20 options at Ace Hardware. Notably, Culligan's revenue grew 17.5% over the March to May 2026 period, signaling strong upward momentum heading into the summer months. This growth occurred alongside a modest 1.4% increase in average price, suggesting that volume gains rather than price hikes were the primary driver of revenue expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Culligan.
BY REVENUE
Culligan sells 71% online and 29% offline. Online runs through 3 channels; offline through 3. Online share has moved from 15% in Jan to 77% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 287K ratings on 5 channels, Culligan averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.97
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
