GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to September 30, 2026, Culligan's demand is heavily concentrated in a single channel. Amazon alone accounts for 66.7% of year-to-date revenue, with acehardware.com a distant second at 22.2%, followed by lowes.com at 8.4% and menards.com at just 2.0%. The brand's average product price sits at $29.21, having eased 5.2% over the tracked period to roughly $29.81 in the most recent month. Momentum has softened notably, with revenue down 20.7% across the period and a 15.8% month-over-month decline in the latest reading. The combination of falling realized pricing and a narrow channel base suggests Culligan's near-term growth hinges on diversifying beyond its dominant marketplace exposure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Culligan.
BY REVENUE
Culligan sells 75% online and 25% offline. Online runs through 2 channels; offline through 3.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 317K ratings on 4 channels, Culligan averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 317K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$209K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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