GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Menards and Home Depot shows Safe Home, a brand of privately held Environmental Laboratories, Inc., commanding an average product price of $20.81. Amazon leads distribution with a 43.2% revenue share, followed by lowes.com at 29.5% and menards.com at 20.8%, while homedepot.com trails at 6.5%. That split points to a broadly diversified retail footprint, with roughly 57% of revenue generated outside the marketplace channel. Momentum has softened, however, with revenue down 7.5% over the tracked period and slipping a further 1.4% month-over-month. Average selling price has also eased 1.7% to $20.85 in the most recent month, suggesting modest pricing pressure alongside the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safe Home.
BY REVENUE
Safe Home sells 51% online and 49% offline. Online runs through 2 channels; offline through 2.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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