GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, Menard's, and Home Depot, Safe Home maintained an average product price of $20.83 during the period. Amazon led as the brand's largest sales channel with a 43.7% revenue share, followed by lowes.com at 27.6% and menards.com at 22.5%, while homedepot.com trailed at just 6.2%. Overall revenue was essentially flat, edging up 0.1% over the tracked window, signaling stable but stagnant momentum. During the April 1 to June 30 timeseries period, revenue dipped 6.2% month-over-month, even as the average selling price ticked up 0.6% to roughly $21.09. This concentration of nearly 94% of revenue across Amazon, Lowe's, and Menard's underscores the brand's heavy reliance on its top three channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safe Home.
BY REVENUE
Safe Home sells 50% online and 50% offline. Online runs through 2 channels; offline through 2.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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