GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, Menards.com and HomeDepot.com from January 1 to September 30, 2026 shows Safe Home maintaining a diversified retail footprint with an average product price of $21.14. Amazon accounts for the largest slice of year-to-date revenue at 46.4%, followed by Lowes.com at 29.2%, while Menards.com contributes 17.4% and HomeDepot.com trails at 7.0%. Momentum turned positive in the most recent month, with revenue up 7.6% versus the prior month and 1.8% higher across the tracked period overall. Pricing, however, has softened, with the average selling price easing 2.9% over the period to roughly $20.63, even as it ticked up 0.6% month over month. The combination of a marketplace-led revenue mix and gradual price compression suggests competitive pressure on the brand's shelf positioning, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safe Home.
BY REVENUE
Safe Home sells 53% online and 47% offline. Online runs through 2 channels; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.99
Price
$81K
Revenue
$19.99
Price
$76K
Revenue
$26.99
Price
$59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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