GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes, Menards, and Home Depot from January to March 2026, Safe Home maintained an average product price of $21.01. Amazon dominated as the brand's leading retail channel, capturing 52.3% of total revenue share, followed by Lowes at 23.7% and Menards at 20.4%. Home Depot accounted for a notably smaller portion at just 3.6%, suggesting potential room for growth in that channel. Over the tracked period, Safe Home experienced a modest 2.1% decline in overall revenue, while average pricing also dipped slightly by 1.0%. The relatively close revenue split between Lowes and Menards highlights a competitive positioning across major home improvement retailers beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe Home.
