GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Menards, Lowe's, and Home Depot from January to February 2026, Safe Home generates the majority of its revenue through Amazon, which commands a dominant 52.8% revenue share. Menards.com and Lowes.com follow as the second and third largest channels, holding 23.0% and 20.5% revenue share respectively, while HomeDepot.com trails significantly at just 3.7%. The brand's average product price sits at $21.11, reflecting a 4.2% overall decline in average pricing over the tracked period. Despite this pricing pressure, Safe Home posted modest overall revenue growth of 1.9%, suggesting that volume gains have helped offset the lower price points. The combination of a highly Amazon-dependent distribution mix and softening prices presents both opportunities and risks for Safe Home's near-term market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe Home.
