GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Safe Home generated an average product price of $20.83 across tracked retailers from January to April 2026. Amazon dominated as the leading sales channel, capturing 48.7% of Safe Home's total revenue share, followed by Menards and Lowe's each holding 23.6% of revenue. Home Depot accounted for a notably smaller 4.1% share, suggesting limited distribution or product presence at that retailer. Over the tracked period, Safe Home experienced solid overall revenue growth of 8.5%, indicating healthy brand momentum in the market. The brand's average price remained relatively stable with only a 0.4% decrease over the period, reflecting consistent pricing strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe Home.
BY REVENUE
Safe Home sells 53% online and 47% offline. Online runs through 2 retailers; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 21K ratings on 4 retailers, Safe Home averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 21K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
