GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Primo generated the largest share of its revenue through Lowes.com at 48.6%, followed by Amazon at 27.1% and HomeDepot.com at 23.0% during Q1 2026 (January–March). The brand's average product price stood at $109.86 across all three tracked retailers, though pricing varied significantly by channel, with premium models at Lowe's reaching up to $285.98. Primo experienced solid revenue growth of 5.1% over the quarter, signaling healthy demand momentum heading into spring. Meanwhile, average prices declined by 31.7% over the same period, suggesting aggressive promotional activity or a shift in product mix toward more affordable models. This combination of rising revenue alongside falling prices points to a volume-driven growth strategy worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Primo.
BY REVENUE
