Primo

Primo Market Overview

According to Grips Intelligence in-store data from January to April 2026 across major retailers including Lowe's, Home Depot, Amazon, and Ace Hardware, Primo demonstrated strong market momentum with revenue growing 37.7% over the tracked period. Lowe's emerged as the dominant retail channel for Primo, commanding nearly half of total revenue share at 49.8%, while Home Depot and Amazon each contributed 20.5%. The brand's average product price stood at $52.67, though premium offerings like the Bottom Load hTrio Single-Serve Coffee Maker reached $264.29 at Lowe's. Ace Hardware rounded out the retailer mix with an 8.6% revenue share, indicating Primo's broad distribution strategy across home improvement and general retail channels. The brand also saw a notable 11.8% month-over-month increase in average pricing, suggesting strengthening demand or a shift toward higher-value product sales.