GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Amazon and Ace Hardware from January 1 to July 31, 2026, Primo — a brand of Primo Brands Corporation (NYSE: PRMB) — holds an average product price of $66.47. Lowe's is by far the dominant channel, accounting for 56.4% of year-to-date revenue, more than double Home Depot's 23.6% share. Amazon contributes 14.5%, while Ace Hardware rounds out the mix at 5.2%, underscoring a heavy concentration in big-box home improvement retail. Revenue has grown 12.2% over the tracked timeseries period despite a 2.8% month-over-month dip in the most recent month. Average selling price has edged up 2.3% overall, though it fell 9.5% month-over-month to $68.70, suggesting recent promotional or mix-driven pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primo.
BY REVENUE
Primo sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 62K ratings on 4 channels, Primo averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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