GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Amazon and Ace Hardware from January 1 to September 30, 2026, Primo — a brand under Primo Brands Corporation (NYSE: PRMB) — generated the majority of its revenue through a single retail partner. Lowe's accounted for 56.7% of year-to-date revenue, more than double Home Depot's 20.7%, with Amazon at 17.4% and Ace Hardware trailing at 4.9%. Momentum softened over the July–September window, as revenue fell 27.5% across the period and declined 22.5% month-over-month in the most recent reading. Pricing followed a similar path, with the average selling price easing 13.2% overall to $58.66, below the $66.74 year-to-date average. The combination of concentrated channel exposure and simultaneous price and revenue compression suggests competitive pressure at the shelf rather than a simple seasonal dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primo.
BY REVENUE
Primo sells 72% online and 28% offline. Online runs through 3 channels; offline through 2. Online share has moved from 77% in May to 63% in Sep.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 56K ratings on 4 channels, Primo averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
