GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Primo demonstrated strong momentum across key retailers including Lowe's, Home Depot, Amazon, and Ace Hardware. Lowe's emerged as Primo's dominant retail channel, capturing 42.0% of revenue share, followed closely by Home Depot at 36.5%. The brand's average product price stood at $71.52, with pricing trending upward by 32.9% over the tracked period. Notably, Primo's revenue surged 64.7% during the March to May 2026 timeframe, reflecting significant growing consumer demand. This robust revenue growth, paired with rising average prices, suggests Primo is successfully strengthening its market position across major home improvement and general merchandise retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 33% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Primo.
BY REVENUE
Primo sells 77% online and 23% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 86% in Jan to 77% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 57K ratings on 4 retailers, Primo averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 57K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
