GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Lowe's, and Home Depot from January to February 2026, Primo holds an average product price of $126.81 across these major retailers. Lowe's dominates as Primo's leading sales channel with a 43.0% revenue share, followed by Amazon at 30.8% and Home Depot at 25.2%. Notably, the brand experienced a 17.2% overall revenue decline during the tracked period, signaling potential seasonal softness or shifting consumer demand. Average pricing also trended downward, dropping 3.3% over the period, which may reflect promotional activity or competitive pressure across channels. These insights suggest Primo faces near-term headwinds despite maintaining a diversified multi-retailer presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Primo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Primo.
BY REVENUE
