GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Home Depot, Amazon and Ace Hardware from January 1 to August 31, 2026 shows Primo — a brand under Primo Brands Corporation (NYSE: PRMB) — operating with a heavily concentrated retail footprint. Lowe's alone accounts for 57.8% of year-to-date revenue, with Home Depot at 21.2%, Amazon at 15.7% and Ace Hardware trailing at 5.0%. The average product price sits at $65.95, though pricing has softened notably, declining 10.8% over the tracked period and 2.1% month-over-month to $66.27. Revenue has followed a similar downward path, falling 6.2% versus the prior month and 6.8% across the period overall. Together, the figures point to a brand facing both pricing pressure and dependence on a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primo.
BY REVENUE
Primo sells 72% online and 28% offline. Online runs through 3 channels; offline through 2.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 60K ratings on 4 channels, Primo averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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