Pur

Pur Market Overview

According to Grips Intelligence data covering January–February 2026 across Amazon, acehardware.com, and lowes.com, Pur maintains an overwhelming dominance on Amazon, which accounts for 96.5% of the brand's total online revenue share. The brand's average product price sits at $13.38, reflecting a slight 0.8% decline over the tracked period. Pur experienced a 2.8% overall revenue drop during the analysis window, signaling a modest softening in online demand. Ace Hardware and Lowes.com together represent only 3.0% of Pur's e-commerce revenue, underscoring the brand's heavy reliance on a single marketplace. This concentration on Amazon presents both a strength in channel focus and a potential vulnerability should marketplace dynamics shift.