Pur

Pur Market Overview

According to in-store data from Grips Intelligence, Pur generated a notable 14.7% revenue growth over the January–April 2026 period across tracked retailers including Amazon, Ace Hardware, and Lowes. Amazon dominated Pur's retail distribution, commanding an overwhelming 96.8% share of total revenue, leaving Ace Hardware and Lowes with just 1.5% and 1.3% respectively. The brand's average product price stood at $14.88, though pricing saw a 3.1% decline over the tracked period. Despite the downward price trend, Pur maintained positive sales momentum with a 1.4% month-over-month revenue increase in the most recent month. This combination of strong revenue growth alongside declining average prices suggests Pur is successfully driving higher unit volumes across its retail footprint.