Pur

Pur Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, and lowes.com from January to March 2026, Pur demonstrates a heavily concentrated retail strategy with Amazon commanding a dominant 96.3% share of the brand's total revenue. The brand's average product price during this period stood at $13.31, reflecting a modest 0.7% decrease over the quarter. Notably, Pur experienced a strong 13.0% month-over-month revenue growth in the most recent month, contributing to an overall 7.9% revenue increase across the tracked period. Ace Hardware and Lowe's together account for just 3.3% of Pur's revenue share, suggesting significant room for the brand to expand its presence beyond Amazon. This retail concentration, paired with steady revenue growth, positions Pur as a brand with strong marketplace momentum but notable diversification opportunities ahead.