GRIPS CUSTOMERS & RESEARCH PARTNERS
Pur is a brand owned by Helen of Troy Limited (NASDAQ: HELE), and according to offline/in-store data from Grips Intelligence spanning January 1 to June 30, 2026 across tracked channels including Amazon, Ace Hardware, and Lowe's, the brand's revenue declined 10.4% over the period. Grips Intelligence data shows that Amazon overwhelmingly dominated Pur's channel mix, accounting for 95.9% of revenue share, while acehardware.com and lowes.com contributed just 1.7% and 1.6% respectively. The brand's average product price rose 7.3% over the period to reach $15.19, even as revenue softened. Between April and June 2026, revenue fell 14.2% versus the prior month according to Grips Intelligence, signaling continued momentum challenges heading into the second half of the year. This combination of concentrated channel reliance and rising pricing against declining revenue marks Pur's most notable dynamics in the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pur on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pur.
BY REVIEW COUNT
Across 2.93M ratings on 3 channels, Pur averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.98
Price
$1.76M
Revenue
$24.05
Price
$1.55M
Revenue
$26.85
Price
$1.49M
Revenue
$47.63
Price
$1.12M
Revenue
$19.51
Price
$1.12M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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