GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data spanning January 1 to July 31, 2026 across three tracked retail channels — Amazon, lowes.com and acehardware.com — puts Pur's average selling price at $15.43, with the brand sitting under Helen of Troy (NASDAQ: HELE) ownership. Channel mix is heavily concentrated, with Amazon accounting for 95.4% of year-to-date revenue while lowes.com and acehardware.com contribute just 1.9% and 1.7% respectively. Momentum has softened over the May–July window, where revenue fell 17.3% overall and declined a further 3.7% month over month in the latest period. Pricing has trended in the opposite direction, climbing 7.2% across the same stretch to reach $16.50, including a 4.2% monthly increase. That divergence between rising realized prices and falling revenue points to volume pressure rather than discounting as the driver of the recent decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pur on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pur.
BY REVIEW COUNT
Across 2.91M ratings on 3 channels, Pur averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.16
Price
$1.84M
Revenue
$24.53
Price
$1.65M
Revenue
$26.85
Price
$1.53M
Revenue
$18.64
Price
$1.12M
Revenue
$47.80
Price
$899K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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