GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowes.com, AceHardware.com and Menards.com, Pur — a brand owned by Helen of Troy Limited (NASDAQ: HELE) — shows a heavily concentrated channel mix. Amazon alone accounts for 94.0% of year-to-date revenue, leaving Lowes.com (2.3%), AceHardware.com (2.1%) and Menards.com (1.4%) to split the remaining six percent. The average product price sits at $15.06 year-to-date, though pricing has trended upward over the most recent quarter. Between July and September 2026, average price climbed 10.6% to $16.18, including a 4.5% month-over-month increase in the final month tracked. Revenue moved in the same direction, rising 6.1% across the quarter and 5.9% month-over-month, suggesting demand held up alongside the higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Pur on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pur.
BY REVIEW COUNT
Across 2.56M ratings on 4 channels, Pur averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.51
Price
$1.62M
Revenue
$25.38
Price
$1.52M
Revenue
$27.20
Price
$1.49M
Revenue
$20.44
Price
$1.21M
Revenue
$28.50
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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