GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com, acehardware.com and menards.com, Pur — a brand owned by Helen of Troy Limited (NASDAQ: HELE) — posted an average product price of $15.84. Channel concentration is the headline story, with Amazon accounting for 94.8% of year-to-date revenue while lowes.com (2.0%), acehardware.com (1.8%) and menards.com (1.1%) split the remainder. Revenue softened over the June–August window, falling 4.5% overall and easing another 0.8% month-over-month in the most recent period. Pricing moved in the opposite direction, climbing 7.9% across the same stretch to reach $17.08, a 3.6% monthly gain. That divergence between rising average prices and declining revenue suggests unit volumes are under pressure, making Pur's near-total reliance on a single channel a key watchpoint for the remainder of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pur on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pur.
BY REVIEW COUNT
Across 2.75M ratings on 4 channels, Pur averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.52
Price
$1.73M
Revenue
$24.98
Price
$1.72M
Revenue
$26.99
Price
$1.54M
Revenue
$18.39
Price
$1.15M
Revenue
$68.31
Price
$699K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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