According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot, Lowe's, Amazon, Ace Hardware and Menards, Crescent — a brand under privately held Apex Tool Group — posted an average product price of $27.85. Home Depot dominates the brand's retail footprint with 56.4% of year-to-date revenue, more than triple the 17.1% share held by second-placed Lowe's. Amazon (12.7%) and Ace Hardware (12.2%) are effectively tied for third, while Menards trails far behind at just 1.7%, underscoring how concentrated distribution is among the two largest home improvement chains. Revenue has slipped 3.6% over the measured period, though the most recent month showed signs of stabilization with a marginal 0.2% month-over-month gain. Pricing has followed a similar pattern, rising 1.0% overall even as the latest monthly average dipped 3.9% to $27.58.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crescent on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crescent.
BY REVENUE
Crescent sells 74% online and 26% offline. Online runs through 3 channels; offline through 3.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 582K ratings on 5 channels, Crescent averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 582K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$217K
Revenue
$8.59
Price
$118K
Revenue
$23.99
Price
$100K
Revenue
$23.99
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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