Grips Intelligence in-store data tracked Crescent, a brand of Apex Tool Group, across five U.S. retail channels — homedepot.com, lowes.com, Amazon, acehardware.com and menards.com — from January 1 to September 30, 2026. Home Depot dominates the brand's footprint with 55.4% of year-to-date revenue, followed by Lowe's at 17.4% and Amazon at 14.1%, meaning roughly three-quarters of sales concentrate in just two big-box retailers. Ace Hardware contributes a meaningful 11.8%, while Menards remains marginal at 1.4%. The average product price sits at $27.64, though pricing has been firming recently, reaching $28.39 in the latest month for a 3.9% month-over-month gain even as the period-level average held essentially flat at -0.1%. Revenue, however, has softened, falling 9.1% month-over-month and 9.3% across the July–September 2026 trend window, suggesting volume pressure rather than price erosion is driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crescent on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crescent.
BY REVENUE
Crescent sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 462K ratings on 5 channels, Crescent averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 462K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.84
Price
$203K
Revenue
$8.59
Price
$103K
Revenue
$23.84
Price
$92K
Revenue
$23.99
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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