GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 to July 31, 2026 shows Titan — a brand operated by Titan Company Limited, a Tata Group company (NSE: TITAN) — carrying an average product price of $136.35. Distribution is heavily concentrated, with homedepot.com accounting for 71.9% of year-to-date revenue, well ahead of Amazon at 23.2% and lowes.com at just 4.9%. Momentum weakened sharply over the May–July 2026 window, as revenue fell 65.7% across the period, including a 51.5% month-over-month decline. Pricing followed a similar path, with the average selling price sliding 59.8% to $70.62, less than half the year-to-date average. Together, these figures point to a mix shift toward lower-priced items alongside a steep contraction in tracked sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 60% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Titan on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Titan.
BY REVIEW COUNT
Across 1.13M ratings on 3 channels, Titan averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$104.95
Price
$271K
Revenue
$107.76
Price
$255K
Revenue
$583.78
Price
$151K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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