GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 to September 30, 2026, Titan — a brand owned by Tata Group's publicly listed Titan Company Limited (NSE: TITAN) — shows a heavily concentrated retail footprint. Home Depot alone accounts for 74.2% of year-to-date revenue, with Amazon contributing 19.6% and Lowe's just 6.1%, leaving the brand's performance closely tied to a single retail partner. The average product price across the tracked period sits at $143.97, though pricing has softened 16.2% over the measured window. Revenue declined 17.8% across the same period, with one month registering a sharp 47.5% month-over-month drop alongside an average price of $65.06. The parallel contraction in both revenue and realized pricing suggests a mix shift toward lower-ticket items rather than a purely volume-driven slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Titan on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Titan.
BY REVIEW COUNT
Across 1.02M ratings on 3 channels, Titan averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.00
Price
$329K
Revenue
$88.57
Price
$321K
Revenue
$103.76
Price
$277K
Revenue
$72.44
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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