GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Lowe's, Rubi's in-store sales were heavily concentrated, with homedepot.com accounting for 79.6% of revenue versus 20.4% at lowes.com. The brand's average product price stood at $185.00, while its most recent quarter (April 1 to June 30, 2026) saw the average price climb 28.9% month-over-month to $212.86, contributing to an overall 46.7% price increase across the period. Despite these rising prices, revenue softened notably, dropping 26.9% versus the prior month and declining 40.5% overall. Rubi is a brand of privately held Germans Boada, S.A., so no public stock ticker applies. These trends, drawn from Grips Intelligence, point to a premiumizing yet demand-pressured position in the U.S. brick-and-mortar channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 47% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rubi.
BY REVENUE
Rubi sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 4.06K ratings on 2 channels, Rubi averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 4.06K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.27
Price
$56K
Revenue
$1,750.15
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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