GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking homedepot.com and lowes.com from January to April 2026, Rubi demonstrates a heavily concentrated retail footprint, with homedepot.com commanding 82.4% of the brand's revenue share compared to just 17.6% at lowes.com. The brand's average product price sits at $179.89, reflecting a 17.0% increase over the tracked period, suggesting a shift toward higher-value product sales. Despite the rising average price, Rubi experienced a notable 46.3% month-over-month revenue drop in the most recent period, signaling potential demand volatility. Top-selling Rubi products at Lowe's range from a $46.98 tile spacer kit to a $1,750.15 bridge tile saw, indicating a wide price spectrum across its assortment. These datapoints suggest Rubi maintains a premium positioning but may need to address its heavy reliance on a single retail channel for sustained growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubi.
BY REVENUE
Rubi sells 92% online and 8% offline. Online runs through 2 retailers; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3K ratings on 2 retailers, Rubi averages 4.1★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.1
/ 5
From 3K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$46.98
Price
$50K
Revenue
$1,750.15
Price
$19K
Revenue