Rubi

Rubi Market Overview

Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026 shows Rubi, one of the brands under the privately held Australian retailer Cotton On Group, maintaining a clear channel concentration. Home Depot accounted for 65.4% of year-to-date revenue, while Lowe's contributed the remaining 34.6%, leaving the brand's performance heavily tied to a single retail partner. Revenue rose 14.1% over the tracked timeseries period, capped by a 55.8% month-over-month surge in the most recent month. Pricing moved even faster, with the average selling price climbing 52.9% to $252.58, well above the $189.01 period average. That combination of accelerating revenue and rising price points suggests a shift toward higher-value assortment rather than volume-driven growth.