GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot and Lowe's shows Rubi, a brand within the privately held Cotton On Group, posting notable momentum over the period. Home Depot accounts for the larger share of revenue at 58.8%, with Lowe's contributing 41.1%, indicating a balanced but Home Depot-weighted retail footprint. Revenue grew 115.3% across the tracked window, including a 37.9% month-over-month gain in the most recent period. Average selling price climbed 81.5% overall to $382.67 in the latest month, well above the $238.08 period average. The combination of rising volumes and sharply higher price points suggests a shift toward higher-value assortments rather than growth driven by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 115% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 82% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rubi.
BY REVENUE
Rubi sells 87% online and 13% offline. Online runs through 2 channels; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.24K ratings on 2 channels, Rubi averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 3.24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$605.95
Price
$48K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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