GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot and Lowe's, Rubi — a brand within the privately held Cotton On Group — maintained an average product price of $197.74. Revenue is split almost evenly between the two retailers, with Home Depot accounting for 51.2% and Lowe's 48.3%, leaving the brand without a dominant channel anchor. Momentum softened over the July–September window, where revenue declined 9.6% overall and fell 33.9% in the sharpest single month-over-month drop. Pricing moved even more dramatically, with the average selling price sliding 45.6% across the quarter and dropping 65.6% in one month to $125.80. The combination of steep discounting alongside falling revenue suggests promotional activity has yet to translate into volume gains at either retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 46% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rubi.
BY REVENUE
Rubi sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.04K ratings on 2 channels, Rubi averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 3.04K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis