GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across homedepot.com and lowes.com, Rubi commands an average product price of $171.45, positioning it as a premium option in its category. The brand's revenue distribution is heavily concentrated, with homedepot.com accounting for a dominant 91.1% of total revenue share compared to just 8.9% at lowes.com. Over the tracked period, Rubi's overall revenue grew an impressive 39.6%, signaling strong upward sales momentum. Average pricing also trended upward, rising 17.1% over the period, which suggests increasing demand for higher-priced SKUs or a successful pricing strategy. This combination of robust revenue growth and rising average prices highlights Rubi's strengthening market position across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 40% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubi.