GRIPS CUSTOMERS & RESEARCH PARTNERS
CRC, a brand under the privately held Berwind Corporation, generated an average product price of $13.31 across tracked in-store retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue mix at 55.4% share, followed by acehardware.com at 19.4%, menards.com at 15.5%, and lowes.com at 9.8%. Momentum has been positive in recent months, with revenue up 7.6% month-over-month and 6.3% overall across the May through July 2026 window. Pricing has also firmed, with the average selling price climbing 5.5% over the same period to $13.91. That combination of rising volume and rising price points suggests CRC is holding pricing power without sacrificing demand across its four tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CRC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRC.
BY REVENUE
CRC sells 64% online and 36% offline. Online runs through 2 channels; offline through 3. Online share has moved from 58% in Mar to 68% in Jul.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 1.17M ratings on 4 channels, CRC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.96
Price
$588K
Revenue
$47.41
Price
$528K
Revenue
$12.40
Price
$394K
Revenue
$9.82
Price
$295K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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