GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Menards, and Amazon between January 1 and August 31, 2026, Charbroil — a brand of privately held, family-owned W.C. Bradley Co. — generated the bulk of its revenue through home improvement retail rather than marketplaces. Lowe's accounted for 62.5% of year-to-date revenue and Menards a further 32.3%, leaving Amazon with just 4.4% of the total. Revenue softened sharply through the summer, falling 39.1% month-over-month in the most recent period and 55.6% overall across the June-to-August window. Average selling price followed a similar path, easing 3.4% month-over-month to $93.07 and declining 11.8% over the same three-month stretch, against a period-wide average of $99.88. The steepest pricing sits at Menards, where top sellers range from roughly $239 to $572, versus a $224–$320 band at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 56% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Charbroil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Charbroil.
BY REVENUE
Charbroil sells 13% online and 87% offline. Online runs through 2 channels; offline through 2.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 337K ratings on 3 channels, Charbroil averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 337K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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