Charbroil

Charbroil Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Menards, and Amazon shows Charbroil, a brand within privately held W.C. Bradley Co., concentrating the vast majority of its sales in a single retail relationship. Lowe's alone accounts for 62.0% of year-to-date revenue, with Menards contributing 30.9% and Amazon trailing well behind at just 6.2%. Revenue momentum has weakened sharply, falling 19.3% month over month and 50.5% across the tracked period as the summer grilling season wound down. Pricing has moved in the opposite direction, with the average selling price reaching $96.39 in the latest month, up 6.4% sequentially and 1.4% overall, against a period-wide average of $98.52. The gap between softening volume and firming price points suggests a shifting mix toward higher-ticket multi-burner models, several of which range from roughly $223 at Lowe's to nearly $570 at Menards.