GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Char-Broil from January 1 to September 30, 2026 shows the brand, a subsidiary of privately held W.C. Bradley Co., concentrating almost entirely in a single channel, with Amazon accounting for 99.1% of year-to-date revenue. The average product price across the period sits at $71.52, though recent months point to meaningful softening in realized pricing. Average price fell to $61.48 in the most recent month tracked, a 13.7% month-over-month decline and a 20.6% drop across the July–September timeseries window. Revenue followed a similar path, falling 28.4% month-over-month and 49.0% over the quarter. The assortment spans a wide price range, from roughly $49.84 for a standard portable propane model to $599.45 for the Pro Series Amplifire 4-burner cabinet, suggesting discounting pressure at the premium end is a key driver of the blended price decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Char-Broil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Char-Broil.
BY REVIEW COUNT
Across 732K ratings on 1 channel, Char-Broil averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 732K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$599.45
Price
$933K
Revenue
$379.69
Price
$348K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
